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freno

English translation: barrier / restraint / deterrent / disincentive / etc.

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:freno
English translation:barrier / restraint / deterrent / disincentive / etc.
Entered by: Nikki Graham

19:50 Sep 29, 2003
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / market research
Spanish term or phrase: freno
In a marketing research text:

actitudes, motivaciones y ***frenos*** sobre el mercado de helado

and

Existen ***frenos*** psicológicos hacia la compra y el consumo de dicho producto a nivel individual

etc. I can think of ways of translating this, but would really like to know what they say in "marketing-speak".

Thank you
Nikki Graham
United Kingdom
Local time: 04:50
barrier / Obstacle
Explanation:
.
Selected response from:

Patricia Fierro, M. Sc.
Ecuador
Local time: 22:50
Grading comment
I can't split the points, but I will split the thanks... Lots of great ideas here, which I have made a note of for future reference. I had also thought of curbs, so there's another one for the list. However, I decided to use barrier in the end in this case.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3restraints
Juan Martín Fernández Rowda
5 +1barrier / Obstacle
Patricia Fierro, M. Sc.
5 +1disincentives
Lorianne Weston
5 +1inhibitions
William Stein
4 +1deterrents / reluctances / restraints
Ernesto Samper Nieto
4 +1disincentive/hurdle
Luis Rey Ballesteros (Luiroi)
5blocks
Henry Hinds
4blockages
margaret caulfield
4constraints
Belinda Adams
3hindrances
Paulette Pagani


  

Answers


4 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
barrier / Obstacle


Explanation:
.

Patricia Fierro, M. Sc.
Ecuador
Local time: 22:50
Works in field
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
PRO pts in category: 20
Grading comment
I can't split the points, but I will split the thanks... Lots of great ideas here, which I have made a note of for future reference. I had also thought of curbs, so there's another one for the list. However, I decided to use barrier in the end in this case.

Peer comments on this answer (and responses from the answerer)
agree  agtranslat: to both
5 hrs
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
restraints


Explanation:
The SF Site: An Interview With Margo Lanagan - [ Traduzca esta página ]
... Are the marketing restraints any different from the US or UK? The marketing
restraints are all to do with a really limited population ...
www.sfsite.com/09a/ml159.htm - 20k - En caché - Páginas similares

[PPT]EU REACH PROGRAM
Formato de archivo: Microsoft Powerpoint 97 - Versión en HTML
... reasonableness. Joint venture formation. R&D Efforts. Pricing and
marketing restraints necessary for joint venture. Exclusivity. A few ...
www.kslaw.com/ppt/reachdeck.ppt -


Juan Martín Fernández Rowda
United States
Local time: 20:50
Native speaker of: Native in SpanishSpanish

Peer comments on this answer (and responses from the answerer)
agree  mónica alfonso
16 mins
agree  Guillermo Hernandez: This one sound good enough to me. That is the idea, I think.
1 hr
agree  Boris Nedkov: it's well found
9 hrs
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
deterrents / reluctances / restraints


Explanation:
Some possible options. ¡Good luck!

Ernesto Samper Nieto
Colombia
Local time: 22:50
Specializes in field
Native speaker of: Native in SpanishSpanish

Peer comments on this answer (and responses from the answerer)
neutral  Lorianne Weston: please note: "reluctance" is never used in plural
10 mins
agree  Jerome Smith
14 mins
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15 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
disincentives


Explanation:
in the flesh presents a further disincentive for many ... Hitherto, a general marketing
strategy must be structured ... reflects the social and psychological needs of ...
ressources.ciheam.org/om/pdf/c47/00600602.pdf - Similar pages

and our marketing people would never start a product with serial number 0000001
- it was always 0010000. There is a psychological disincentive for having ...
homepage.ntlworld.com/munwai/handi.htm - 8k - Cached - Similar pages


Lorianne Weston
Local time: 22:50
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  Luis Rey Ballesteros (Luiroi): sorry, I never saw your reply. I agree with disincentives
16 mins
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30 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
disincentive/hurdle


Explanation:
Two options that might help you. Luck!
http://www.lowcarbsonline.com/news.htm.
‘‘All reformers would do well to be conscious of the law of unintended consequences,’’ says Alan Stone, who was staff director for McGovern’s Senate committee. Stone told me he had an inkling about how the food industry would respond to the new dietary goals back when the hearings were first held. An economist pulled him aside, he said, and gave him a lesson on market disincentives to healthy eating:
[PDF]Closing Address By Cr Paul Bell Senior Vice President Local ...
Formato de archivo: PDF/Adobe Acrobat - Versión en HTML
... We need to identify what parts of the market might need incentives,
and maybe how we can implement market disincentives elsewhere. ...
www.lgaq.asn.au/4A256A9A0014D12D/resources/ Conf-Waste02/$FILE/closing.pdf - Páginas similares

The new innocents - [ Traduzca esta página ]
... a human quirk that's attracting flies to the honey, then it's posible that making
the honey sour or tasteless with other psychological disincentives could work ...
www.disenchanted.com/dis/technology/innocents.html - 36k - En caché - Páginas similares



--------------------------------------------------
Note added at 2003-09-29 20:29:46 (GMT)
--------------------------------------------------

http://www.techbuddha.com/commentary/mcyahoo.html.
Golden Arches soaring majestically into the sky, garish plastic furnishings bolted to the floor, meals that are numbered rather than named; all are constants whether you find yourself in Manhattan or Madagascar. Instant familiarity with any of the 25,000 restaurants worldwide allows even the most timid customers to overcome the psychological hurdles of eating in an unfamiliar setting.



--------------------------------------------------
Note added at 2003-09-29 20:33:34 (GMT)
--------------------------------------------------

Electronic Requests for Quotations - first feedback from users
In the first issue of the ADB e-newsletter we described the main functionalities of our new website. The use of the site for informative aspects (general company information, catalogue leaflets, instruction manuals, etc.) was an immediate success but - as expected - it took our agents and customers a bit longer to overcome the psychological hurdles of using the Electronic Requests for Quotations (RfQ).
http://www.adb-air.com/en/homepage/news/newsletters/letter09...


Luis Rey Ballesteros (Luiroi)
Local time: 21:50
Native speaker of: Native in SpanishSpanish
PRO pts in category: 36

Peer comments on this answer (and responses from the answerer)
agree  agtranslat: hurdles
4 hrs
  -> Thanks a lot!
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14 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
inhibitions


Explanation:
refs

--------------------------------------------------
Note added at 1 hr 24 mins (2003-09-29 21:14:38 GMT)
--------------------------------------------------

PDF]Luxury Brands and the Internet: Compatibility and Strategic ...
File Format: PDF/Adobe Acrobat - View as HTML
... the \'new\' consumer is overcoming inhibitions to buy on ... A cross-cultural comparison of attitudes toward the ... ustrust.com VALS: Consumer Motivations, http://future ...
www.escdijon.com/download/imp/pdf/097_sereinghaus.pdf

William Stein
Costa Rica
Local time: 21:50
Specializes in field
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree  nothing
12 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
hindrances


Explanation:
Perhaps hindrances would also work

Paulette Pagani
United States
Specializes in field
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 5/5
blocks


Explanation:
Yet another option.


    Exp.
Henry Hinds
United States
Local time: 21:50
Works in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 150
Login to enter a peer comment (or grade)

7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
blockages


Explanation:
You don't know why, but your reluctant regaring this product. My humble opinion (per usual). In marketing, I think this would be used (at least where I used to work).

margaret caulfield
Local time: 05:50
Works in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 36
Login to enter a peer comment (or grade)

13 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
constraints


Explanation:
.....although perhaps this would apply more to external rather than internal pressure. It really depends what the text is getting at....

Belinda Adams
Local time: 05:50
Native speaker of: Native in EnglishEnglish
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