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Push /Pull sales

French translation: promotion des ventes push/pull

09:08 May 8, 2013
English to French translations [PRO]
Bus/Financial - Marketing / Market Research / sales
English term or phrase: Push /Pull sales
this the role of sales representatives
AkretcheFazia
United States
Local time: 23:16
French translation:promotion des ventes push/pull
Explanation:
Dans la promotion des ventes, on peut distinguer la promotion des ventes « pull » visant à attirer le client vers les produits et influer favorablement sur sa décision d’achat (expliqué dans la PART 1) et la promotion des ventes « push » visant à pousser, à améliorer la visibilité des produits face aux clients

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Note added at 4 mins (2013-05-08 09:13:12 GMT)
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http://www.marketing-community.fr/2012/03/marketing-b-to-b-l...
Selected response from:

GILLES MEUNIER
France
Local time: 06:16
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3promotion des ventes push/pull
GILLES MEUNIER
5 +1ventes induites à la fois par la promotion, la publicité et les relations publiques
Christiane Allen
4 +1ventes par promotion/publicité
Christian Fournier


  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
push /pull sales
promotion des ventes push/pull


Explanation:
Dans la promotion des ventes, on peut distinguer la promotion des ventes « pull » visant à attirer le client vers les produits et influer favorablement sur sa décision d’achat (expliqué dans la PART 1) et la promotion des ventes « push » visant à pousser, à améliorer la visibilité des produits face aux clients

--------------------------------------------------
Note added at 4 mins (2013-05-08 09:13:12 GMT)
--------------------------------------------------

http://www.marketing-community.fr/2012/03/marketing-b-to-b-l...

GILLES MEUNIER
France
Local time: 06:16
Native speaker of: French
PRO pts in category: 849

Peer comments on this answer (and responses from the answerer)
agree  Cyril B.: juste 'ventes push/pull'
6 mins
agree  Madeleine Chevassus: oui, d'accord avec Cyril
1 hr
agree  Philippe Maillard
4 hrs
neutral  Christiane Allen: À force d'employer le terme "push/pull" et de ne plus le traduire, on en oublie la signification réelle.
6 hrs
disagree  Germaine: Entièrement d'accord avec Christiane. De garder cette expression n'informe en rien le lecteur. Qui plus est, "promotion" = push; l'aspect "pull" est laissé en plan.
4 days
agree  Florence Debornes
22 days
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
push /pull sales
ventes par promotion/publicité


Explanation:
promotion (push) = on pousse le produit vers le consommateur
publicité (pull) = on attire le consommateur vers le produit

Christian Fournier
France
Local time: 06:16
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 74

Peer comments on this answer (and responses from the answerer)
agree  Germaine: pour aller à l'essentiel.
4 days
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6 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
push /pull sales
ventes induites à la fois par la promotion, la publicité et les relations publiques


Explanation:
.

Christiane Allen
United States
Local time: 21:16
Specializes in field
Native speaker of: French
PRO pts in category: 177

Peer comments on this answer (and responses from the answerer)
agree  Germaine: l'un faisant appel à une stratégie oblique et l'autre, à une stratégie d'attraction. Cf. GDT
3 days 22 hrs
  -> Merci Germaine!
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