veille commerciale

English translation: commercial intelligence, business intelligence

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:veille commerciale
English translation:commercial intelligence, business intelligence
Entered by: cc in nyc

11:49 Jan 20, 2012
French to English translations [PRO]
Bus/Financial - Business/Commerce (general) / Business intelligence/Market intelligence...
French term or phrase: veille commerciale
Hi all,

While looking for a suitable translation of veille commerciale, I've come across several options, including market intelligence, marketing intelligence, commercial intelligence (Wikipedia equivalent) and a few others.

Is anyone able to shed some light on the differences, and which term I should go for?

Context: a firm "Pour parfaitement répondre aux besoins des clients étatiques, {company] a créé une activité dédiée à ce type de contrat, [contract name], qui maîtrise toutes les composantes des marchés étatiques, depuis la veille commerciale et stratégique jusqu’au management des affaires.

Many thanks,
GG
David Howard
United Kingdom
Local time: 10:20
commercial intelligence
Explanation:

Comme le fait remarquer Simon Harding, associé délégué qui dirige le groupe Veille commerciale et stratégique aux Services-conseils de KPMG : "Avec un huard équivalant à 0,94 $ US, le Canada se présente sous un bien meilleur jour et constitue un choix beaucoup plus avantageux pour les entreprises que ne le sont les États-Unis. [...]"
http://media.investiraucanada.gc.ca/fra/le-canada-dans-les-n...

“With the Canadian dollar at USD$0.94, it is very positive for Canada to demonstrate this cost advantage over the United States,” says Simon Harding, Associate Partner in KPMG’s Advisory Services practice and head of its Strategic & Commercial Intelligence practice. [...]"
http://media.investincanada.gc.ca/eng/canada-in-the-news.asp...

And again:
Simon Harding, associé délégué, Services-conseils de KPMG, et chef, Veille commerciale et stratégique, Toronto
http://www.newswire.ca/en/story/614977/-r-e-p-r-i-s-e-avis-a...
Simon Harding, Associate Partner, KPMG's Advisory Services practice and Head of the Strategic and Commercial Intelligence practice in Toronto
http://www.newswire.ca/en/story/593883/media-advisory-which-...
Selected response from:

cc in nyc
Local time: 05:20
Grading comment
Various possibilities, but this incorporated 'strategic' without being to flowery with the wording.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2commercial intelligence
cc in nyc
3 +2business and strategic intelligence (monitoring)
mimi 254
3 +1strategic marketing intelligence
Marian Vieyra
3market watch
casper (X)
3marketing intelligence
pooja_chic


Discussion entries: 1





  

Answers


13 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
business and strategic intelligence (monitoring)


Explanation:
business and strategic monitoring
market monitoring/intelligence

https://listes.adbs.fr/sympa/arc/adbs-info/2001-09/msg00201....

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Note added at 14 mins (2012-01-20 12:03:58 GMT)
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en.wikipedia.org/wiki/Market_Intelligence

mimi 254
Local time: 10:20
Works in field
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 96

Peer comments on this answer (and responses from the answerer)
agree  Philippa Smith: I'd opt for "strategic market monitoring"...
2 hrs
  -> Thanks!

agree  rkillings: Throw 'em all in. See http://www.amazon.com/Strategic-Intelligence-Competitive-Kno...
2 days 18 hrs
  -> Thanks!
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22 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
strategic marketing intelligence


Explanation:
A suggestion.


    Reference: http://www.powerdecisions.com/strategic-intelligence-platfor...
    Reference: http://www.acu.ac.uk/member_services/professional_networks/p...
Marian Vieyra
United Kingdom
Local time: 10:20
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 24

Peer comments on this answer (and responses from the answerer)
agree  Yvonne Gallagher
2 hrs
  -> Thanks, gallagy2. Though I did thank you against cc in ny thereby posting an 'agree' by mistake.
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
market watch


Explanation:
This should fit nicely in your context.

casper (X)
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
commercial intelligence


Explanation:

Comme le fait remarquer Simon Harding, associé délégué qui dirige le groupe Veille commerciale et stratégique aux Services-conseils de KPMG : "Avec un huard équivalant à 0,94 $ US, le Canada se présente sous un bien meilleur jour et constitue un choix beaucoup plus avantageux pour les entreprises que ne le sont les États-Unis. [...]"
http://media.investiraucanada.gc.ca/fra/le-canada-dans-les-n...

“With the Canadian dollar at USD$0.94, it is very positive for Canada to demonstrate this cost advantage over the United States,” says Simon Harding, Associate Partner in KPMG’s Advisory Services practice and head of its Strategic & Commercial Intelligence practice. [...]"
http://media.investincanada.gc.ca/eng/canada-in-the-news.asp...

And again:
Simon Harding, associé délégué, Services-conseils de KPMG, et chef, Veille commerciale et stratégique, Toronto
http://www.newswire.ca/en/story/614977/-r-e-p-r-i-s-e-avis-a...
Simon Harding, Associate Partner, KPMG's Advisory Services practice and Head of the Strategic and Commercial Intelligence practice in Toronto
http://www.newswire.ca/en/story/593883/media-advisory-which-...

cc in nyc
Local time: 05:20
Specializes in field
Native speaker of: English
PRO pts in category: 173
Grading comment
Various possibilities, but this incorporated 'strategic' without being to flowery with the wording.

Peer comments on this answer (and responses from the answerer)
agree  Yvonne Gallagher: yes, works with "strategic"
1 hr
  -> Yes... Thank you.

agree  Marian Vieyra
4 hrs
  -> Thank you.
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1 day 6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
marketing intelligence


Explanation:
http://www.omc.be/fr/mkt/mkt_veille.htm

Définition de la « Veille Stratégique »

La « veille stratégique » ou « intelligence économique » peut être défine comme étant une activité continue - en grande partie itérative - visant à exercer une surveillance active de l'environnement technologique, commercial, etc. ... pour en anticiper l'évolution.

Il convient de distinguer principalement les 5 types de veilles suivants

1) La veille commerciale (marketing intelligence) qui reprends le traitement des renseignements relatifs à l'environnement commercial (campagnes publicitaires, promotions, ...) d'une entreprise;

2) La veille concurrentielle (competitive intelligence) qui reprends le traitement des renseignements relatifs à la concurrence (produits, services, conditions commerciales, tarifications, ...). C'est, en effet, par la connaissance au bon moment de la bonne information sur le marché que les entreprises affermiront leur avance.

3) La veille environnementale (environmental intelligence) est une surveillance de l'environnement (social, économique, politique, écologique, juridique, ...) de l'entreprise.

4) La veille des marques (reverse-marking) a pour but de repérer les marques qui seraient susceptibles de représenter une menace sur le plan de la concurrence, de connaître par leur présence les tendances du marché et d'optimiser la planification organisationnelle et stratégique lors de leur création.
5) La veille technologique (technological intelligence) vise à repérer les techniques ou les technologies mises en oeuvre par ses clients, ses fournisseurs, ses partenaires voire, les concurrents de l'entreprise. Elle doit aussi être à l'écoute des technologiques émergentes.


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Note added at 1 day6 hrs (2012-01-21 18:29:43 GMT)
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http://www.zeknowledge.com/typologie_veille.htm

pooja_chic
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 44
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