comparativos

English translation: comparative reference groups

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	comparativos
English translation:	comparative reference groups
Entered by:	Robert Mavros

16:22 Jan 13, 2012

Spanish to English translations [PRO]
Bus/Financial - Marketing / Market Research

Spanish term or phrase: comparativos

Hi, I would appreciate your help with this term.

The document is about attitude towards mobile advertising.

Term is at the end.

Context:
"La influencia de la norma subjetiva o grupo de referencia se pueden definir como lo que los consumidores creen que otras personas pueden pensar de un de-terminado comportamiento. Al medir la influencia del grupo de referencia, Fish-bein & Ajzen (1975) identifican la utilización de dos medidas, (1) la creencia normativa, referida a lo que otras personas quieren que uno haga, y (2), la motivación para cumplir con distintos referentes. Por otra parte Peter & Olson (1999) identifican dos grupos de referencia en la influencia de la norma subjetiva, (1) los normativos, como son los padres y compañeros (Fitzgerarld & Arndt, 2002), y (2) ***los comparativos***, como son los ídolos (Childers & Rao, 1992)."

Thanks

Robert

Robert Mavros KudoZ activity Questions: 822 (9 open) (1 without valid answers) (107 closed without grading) Answers: 96 Spain
Local time: 19:00

comparative reference groups

Explanation:
Reference Groups and Opinion Leadership | Consumers Behavior ... www.icmrindia.org/courseware/.../CBC08.htmEn caché - Similares - Traducir esta página
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... of influence (normative reference group and comparative reference group); type ... An individual's reference group can range from family to a nation or a culture. ... Some important reference groups are friends, shopping groups, work groups, ...
Work: the sociology of work in Canada : papers in honour of Oswald ... - Resultado de la Búsqueda de libros de Google books.google.es/books?isbn=0886292417...
Audrey Wipper, Oswald Hall - 1994 - History - 571 páginas
For the academic women the model works as follows: Normative reference groups: ... Thus one's family, spouse, professor or friends establish the notion that ...
[PDF]
MODULE 7: SOCIOLOGICAL INFLUENCES ON CONSUMER ... www.nptel.iitm.ac.in/.../module 7l-32.pdf - Traducir esta página
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Formato de archivo: PDF/Adobe Acrobat - Vista rápida
influenced by various groups like family, friends, social class, reference groups, one's own .... normative reference groups and comparative reference groups. ...

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Note added at 21 mins (2012-01-13 16:43:59 GMT)
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International Encyclopedia of Hospitality Management - Resultado de la Búsqueda de libros de Google books.google.es/books?isbn=1856177149...
Abraham Pizam - 2010 - Business & Economics - 712 páginas
Comparative reference group refers to an aspirational group to which an individual does not belong, but is used as ... Reference Childers, TL, & Rao, AR ( 1992). ...
[PDF]
The Influence of Familial and Peer-based Reference Groups on ... www.csom.umn.edu/Assets/71776.pdfSimilares - Traducir esta página
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Formato de archivo: PDF/Adobe Acrobat - Vista rápida
de TL CHILDERS - Citado por 401 - Artículos relacionados
"'Terry L. Childers is associate professor of marketing and Akshay. R. Rao is .... mative reference group can inﬂuence which comparative reference group is ...
[PDF]
Peer influence on young adults' products purchase decisions academicjournals.org/.../Makgosa%20and%20M... - Traducir esta página
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de R Makgosa - Citado por 6 - Artículos relacionados
consumer researchers for some time (Childers and Rao,. 1992; Bristol and ... mative reference groups and comparative reference gro- ups. Normative reference ...

Selected response from:

Edward Tully
Local time: 20:00

Grading comment

thanks :)
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

comparative reference groups

Edward Tully

influences

Richard Hill

idols/people to measure up to

Yvonne Gallagher

Answers

13 mins confidence:

influences

Explanation:
I pretty sure this is what they mean.

in·flu·ence (nfl-ns)
n.
1. A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort: relaxed under the influence of the music; the influence of television on modern life.
2. Power to sway or affect based on prestige, wealth, ability, or position: used her parent's influence to get the job.
3.
a. A person who exerts influence: My parents considered my friend to be a bad influence on me.
b. An effect or change produced by influence.

Richard Hill
Mexico
Local time: 13:00
Native speaker of:

English
PRO pts in category: 16

Notes to answerer

Asker: Thanks :)

18 mins confidence:

peer agreement (net): +2

comparative reference groups

Edward Tully
Local time: 20:00
Works in field
Native speaker of:

English
PRO pts in category: 215

Grading comment

thanks :)

Notes to answerer

Asker: Thanks :)

22 mins confidence:

idols/people to measure up to

Explanation:
www.bmoviecentral.com/bmoviecentral/blog/?p=1060

See, out of the 13000 or so (I think it was,) people who showed up to try out, only about ... He said he would compare himself to Freddie Mercury and tried to sing ... know that physically they don't measure up to what's expected by society of an Idol, ... match up to what I saw last night for pure humor and entertainment value.

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Note added at 24 mins (2012-01-13 16:46:51 GMT)
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Rich could be right and these are influences, but I think the peers and family are more likely there as in "normativos" . Here they are talking about idols or icons

Yvonne Gallagher
Ireland
Local time: 19:00
Works in field
Native speaker of:

English
PRO pts in category: 8

Notes to answerer

Asker: Thanks :)

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comparativos

English translation: comparative reference groups

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