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Glossary entry

Spanish term or phrase:

página de expectativa

English translation:

teaser page / promo page

Added to glossary by Emma Goldsmith
Apr 15, 2011 19:03
13 yrs ago
1 viewer *
Spanish term

Publicación de la página de expectativa

Spanish to English Marketing Advertising / Public Relations online promotion of a competition
Good evening everyone,
I'm translating a Spanish company's internal plan for a public photography competition that it is going to launched this summer. It has details about the competition theme, eligibility, age groups, etc. Photos will be submitted online.
There is a list of actions with their dates:

Publicación de la página de expectativa: [date]
Inicio de participación: [date]
Final de votación: [date]
Publicación de ganadores: [date]

I understand that this is a web page to draw attention to the upcoming competition and, obviously, to create expectation.
How can I say this in UK English?

Thanks in advance.
Proposed translations (English)
4 teaser page/site
3 Setting up an expect page

Discussion

Emma Goldsmith (asker) Apr 15, 2011:
Thanks again, Jenni. This is indeed a promo microsite (by your definition), but I suspect the "página de expectativa" will appear on the company's main site, which makes me more inclined towards "teaser".
I'm shutting up shop for this evening. Back tomorrow...
Jenni Lukac (X) Apr 15, 2011:
Promo or promotional microsite gets a ton of hits. promotional microsites | promotional micro sites | video microsites
Promotional microsites or mini sites are a great way to promote a product, brand or message. By launching a dedicated microsite your campaign can gain added ...
www.creativetheorem.com/promotional-microsites.php - Reino Unido - En caché - Similares
Jenni Lukac (X) Apr 15, 2011:
Well if Facebook says that a "promo page" is a customized one-page website then that's probably a valid choice. It may be the word even if their promo site includes a few pages. It Googled "promo website" but it didn't give any hits.
Emma Goldsmith (asker) Apr 15, 2011:
Additional context: I think the competition will run on a microsite.

Proposed translations

6 mins
Selected

teaser page/site

I'm not infatuated with this word so I'm almost hoping that someone comes up with a classier option. However, it is what people say. I don't know if it's a separate site or just a page within their normal site.
6 entradas - 5 autores - Última entrada: 20 Ene
(KudoZ) English to Spanish translation of teaser page: página teaser ... Se conoce como campañas de expectativa en general cuando se busca ...
www.proz.com › ... › Advertising / Public Relations - En caché
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[PDF]
DEFINICIÓN DE CAMPAÑAS Y NORMAS QUE RIGEN A UNA CAMPAÑA
Formato de archivo: PDF/Adobe Acrobat
LA CAMPAÑA DE EXPECTATIVA (TEASER O INTRIGA). Corresponde al objetivo de crear ansiedad en torno al cambio drástico de un producto, de un servicio, ...
www.uca.edu.sv/deptos/letras/sitio_pers/rmartel/.../clase2_... - Similares

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Note added at 8 mins (2011-04-15 19:12:40 GMT)
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I found a classier one for you: promo page
Promo Page FX | Facebook
A Promo Page is a customized one page website that showcases your business or upcoming event. A Promo Page has many benefits over a traditional website: ...
www.facebook.com/PromoPageFX?sk=info - En caché
Note from asker:
Thanks for your ideas, Jenni. Yes, teaser sounds familiar to me now you mention it. "Promo page" is completely new to me. Not my usual field!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks, Jenni, I went for teaser in the end."
2 hrs

Setting up an expect page

This could be a possibility. "Expect" is a computer language used for interactive applications, in which users (competition entrants?) are prompted for input.

What do you think?
Reference:

http://en.wikipedia.org/wiki/Expect

http://wiki.tcl.tk/201

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