Jun 3, 2010 14:55
13 yrs ago
English term
click and mortar
GBK
English to Croatian
Marketing
Internet, e-Commerce
Definition from
DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.
Example sentences:
The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. (Microsoft News Center)
Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. (facworld.com)
Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. (Journal of Interactive Advertising)
Proposed translations
(Croatian)
5 | Cigla i mort poslovanje | lana kate (X) |
3 +1 | on-line poslovanje | Maja Basara |
Change log
Jun 3, 2010 14:42: changed "Kudoz queue" from "In queue" to "Public"
Jun 3, 2010 14:55: changed "Stage" from "Preparation" to "Submission"
Jun 6, 2010 15:54: changed "Stage" from "Submission" to "Selection"
Jun 13, 2010 15:54:
Jul 3, 2010 15:54:
Aug 2, 2010 15:54:
Proposed translations
60 days
Cigla i mort poslovanje
Definition from
own experience or research:
Cigla i mort (eng. brick and mortar), te malo rjeđe upotrebljavan sinonim:klik i mort (eng. click and mortar) naziv je za poslovne sustave, tj. modele organizacija koje koriste i offline i online kanale prodaje.<br />Radi se o multikanalnom poslovanju.
Example sentences:
Neki su potrošači vrlo oprezni u poslovanju s tvrtkama koje nemaju adresu trgovine. To nas dovodi do jednog od glavnih prednosti cigle i mort poslovanja: sigurnosti kupca. (poslovni časopis)
+1
61 days
on-line poslovanje
Definition from
Merriam Webster OnLine:
brick and mortar: relating to or being a traditional business serving customers in a building <b>as contrasted to an online business</b><br /><br />Tako da bi prema toj definiciji <i>click and mortar</i> smatrala upravo tim online poslovanjem koje se kontrastira <i>brick and mortar</i> tipu poslovanja.
Example sentences:
Želja nam je privući što više poduzetnika i vlasnika web stranica kojima doista treba edukacija oko online poslovanja. (Webmajstori)
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