English to Spanish Tech/Engineering Other

como puedo traducir "current player" de acuerdo al sgte contexto?

¿participante sería una buena opción?
contexto:

• HEVs. On the market for several years now and rapidly gaining mainstream acceptance, hybrid electric vehicles (HEVs) have helped Toyota and (more recently) Honda boost market share and market capitalization value. They`re one of the great clean-tech business success stories to date and an immediate market opportunity for current players who are ramping up production and rolling out new models. “Hybrid models will eventually become the new automotive standard,” wrote global investment giant Alliance Berstein in a June 2006 report entitled The Emergence of Hybrid Vehicles: A Game-Changing Technology with Big Implications. But we view them, to an extent, as a precursor to even more efficient, lower-emissions vehicles in the other two electric-vehicle categories.

de antemano muchas gracias!