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luxusaffine Einsteiger

English translation: new luxury consumers

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:luxusaffine Einsteiger
English translation:new luxury consumers
Entered by: Kim Metzger

01:38 Aug 4, 2009
German to English translations [PRO]
Marketing - Marketing / Market Research
German term or phrase: luxusaffine Einsteiger
My tentative translation is 'entry-level luxury-friendly consumers' – very awkward and unnatural. Looking forward to your ideas. I won't be able to respond to any questions you might have because I'm barred from using the discussion box for two more weeks.

X hat 3.000 Konsumenten befragt, um zu erfahren, wer aus welchen Gründen Luxusprodukte kauft und welche Erwartungen damit verbunden sind. Die Ergebnisse lassen eine interessante Clusterung in vier Gruppen zu: Die jeweils luxusaffinen Einsteiger und etablierte Luxuskonsumenten sowie diejenigen, die Luxusmarken, also Produkte, die in der Qualität und Wertigkeit weit überdurchschnittlich wahrgenommen werden, reserviert bzw. sogar distanziert gegenüberstehen.

Besonders die Gruppe der luxusaffinen Einsteiger ist eine besondere Kundengruppe für die verschiedenen Luxusgüterhersteller. Sie stellt zwar nur gut ein Zehntel der Gesamtbevölkerung dar, doch rekrutiert sich aus ihnen die Stammklientel der Etablierten. Luxuseinsteiger sind neuen Vertriebsformaten gegenüber deutlich aufgeschlossener und würde Luxusprodukte auch online erwerben. Der deutsche Luxusmarkt steht also vor einem Wertewechsel, der die Anpassungsfähigkeit der Anbieter von Luxuswaren in besonderer Weise herausfordert.

Krisenfest ist der Luxusmarkt jedoch nicht mehr – auch weil die Käufer von Produkten im Luxuseinstiegsbereich (z. B. Parfüm oder Accessoires) für die Unternehmen eine viel breitere Basis bilden, als vielfach angenommen.
Kim Metzger
Mexico
Local time: 12:13
new luxury consumers
Explanation:
"Luxury Tracking Covers Purchase Behavior including the "New Luxury" Consumers to the Truly Affluent

The survey tracks and analyzes three distinct segments in the luxury consumer market representing the top 25 percent of U.S. households by income. Throughtout 2006 the average consumer surveyed had a household income of $140,000-$149,000:

• Near-Affluents, with household incomes of $75,000-$99,999, that represent 12.2 million households or 11 percent of all U.S. households. This segment represents 20 percent or less of the total sample and is representative of the .trading up. luxury market.

• Affluents, income of $100,000-$149,999, who make up 10 million U.S. households or 9% of all households, and account for approximately 40 percent of the survey sample each quarter. This segment represents the prototypical American "new luxury" consumer.
• Super-Affluents, the income segment making $150,000 and above, that represent the highest spending segment in all categories of luxury, and who make up 5 percent of U.S. households, or 5.6 million households. This segment makes up about 40 percent of the survey sample each quarter. This is the most highly affluent segment of the population."


http://www.unitymarketingonline.com/reports2/luxury/luxury3....


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Note added at 1 hr (2009-08-04 02:39:24 GMT)
--------------------------------------------------

...not sure if I would set it in quotation marks, and if, where I would put them!
Selected response from:

Johanna Timm, PhD
Canada
Local time: 11:13
Grading comment
Thank you Johanna and everybody else.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3new luxury consumers
Johanna Timm, PhD
4the next generation of luxury consumers
Ingrid Moore
3newcomers used to luxury/a luxurious way of life
David Hollywood


Discussion entries: 6





  

Answers


17 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
newcomers used to luxury/a luxurious way of life


Explanation:
couple of options

David Hollywood
Local time: 15:13
Works in field
Native speaker of: English
PRO pts in category: 75
Notes to answerer
Asker: Thank you for the kind words, David, but I know translators here who are much better than I will ever be.


Peer comments on this answer (and responses from the answerer)
neutral  Johanna Timm, PhD: I think Einsteiger are (potential) first-time buyers who are open to the luxury experience- they are not quite used to it yet!// Hi David - please do come by if your travels take you to the west coast!!!
32 mins
  -> ok Johanna and a fine line :) nice to hear from you :) coming up to Canada in September
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57 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
new luxury consumers


Explanation:
"Luxury Tracking Covers Purchase Behavior including the "New Luxury" Consumers to the Truly Affluent

The survey tracks and analyzes three distinct segments in the luxury consumer market representing the top 25 percent of U.S. households by income. Throughtout 2006 the average consumer surveyed had a household income of $140,000-$149,000:

• Near-Affluents, with household incomes of $75,000-$99,999, that represent 12.2 million households or 11 percent of all U.S. households. This segment represents 20 percent or less of the total sample and is representative of the .trading up. luxury market.

• Affluents, income of $100,000-$149,999, who make up 10 million U.S. households or 9% of all households, and account for approximately 40 percent of the survey sample each quarter. This segment represents the prototypical American "new luxury" consumer.
• Super-Affluents, the income segment making $150,000 and above, that represent the highest spending segment in all categories of luxury, and who make up 5 percent of U.S. households, or 5.6 million households. This segment makes up about 40 percent of the survey sample each quarter. This is the most highly affluent segment of the population."


http://www.unitymarketingonline.com/reports2/luxury/luxury3....


--------------------------------------------------
Note added at 1 hr (2009-08-04 02:39:24 GMT)
--------------------------------------------------

...not sure if I would set it in quotation marks, and if, where I would put them!


Johanna Timm, PhD
Canada
Local time: 11:13
Native speaker of: Native in GermanGerman
PRO pts in category: 48
Grading comment
Thank you Johanna and everybody else.
Notes to answerer
Asker: You saved my bacon, Johanna. The job was due tonight. But we'll see if something even better comes along.


Peer comments on this answer (and responses from the answerer)
agree  Audrey Foster (X): Fits well, esp.when understood in the light of the contrasting "etablierte Luxuskonsumenten".
1 hr
  -> ja, es ist die Rede von 4 Gruppen: Neue/etablierte/reservierte/distanzierte/
agree  Steffen Walter: Fits perfectly :-)
5 hrs
  -> danke Steffen
agree  Lirka
16 hrs
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10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
the next generation of luxury consumers


Explanation:
Style & Design
The Next Generation of Luxury Consumers;
http://www.time.com/time/specials/2007/0,28757,1714683,00.ht...

Ingrid Moore
Local time: 20:13
Works in field
Native speaker of: German
PRO pts in category: 8
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