Glossary entry

English term or phrase:

Net Promoter Score

Romanian translation:

punctaj net de recomandare

Added to glossary by Cristina Frasineanu
Sep 23, 2008 19:53
15 yrs ago
29 viewers *
English term

Net Promoter Score

English to Romanian Marketing Marketing / Market Research
titlu de capitol, definitie: The Net PromoterR score is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research.

Proposed translations

6 hrs
Selected

scorul de publicitate/popularitate ( al unei companii)/ scorul Net Promoter al unei companii


http://www.netpromoter.com/netpromoter/index.php

Net Promoter is a discipline by which companies profitably grow by focusing on their customers. A successful Net Promoter program includes 5 elements: 1) metrics proven to link to growth; 2) leadership practices that instill customer focus, passion, and values; 3) organizational strategies to ensure adoption; 4) integration with core business processes, and 5) operational systems to support the initiative
http://en.wikipedia.org/wiki/Net_Promoter_Score

nu stiu sa se fi tradus cumva, se bazeaza pe popularitatea frimei intre randurile clientilor care ar "promova" la randul lor produsele firmei
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3 KudoZ points awarded for this answer. Comment: "Multumesc"
+1
13 hrs

procentul net de “promoteri”

*NPS = procentul net de “promoteri”
(clienţi care recomandă o companie familiei şi prietenilor). Conceptul este introdus de Fred Richhelod în 2006. Studiile sale aduc dovezi tangibile că există o corelare între recomandările clienţilor către terţi şi creşterea profitabilă a companiilor.
Peer comment(s):

agree Alice Crisan
2 hrs
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Reference comments

2 hrs
Reference:

În acest sens dorim să oferim exemplul companiei americane General Electric, ce măsoară gradul de satisfacere a clienţilor prin intermediul analizei „Net Promoter Score”, care consideră un client satisfăcut şi fidel nu numai în cazul în care ar re-cumpăra produsele, dar în cazul în care ar recomanda produsele şi altor clienţi.

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Note added at 2 hrs (2008-09-23 21:56:47 GMT)
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pentru masurarea eficientei word of mouth americanii au dezvoltat Net Promoter® Score (NPS).
http://marianhanganu.blogspot.com/2008/05/evaluarea-eficient...


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Note added at 2 hrs (2008-09-23 21:57:50 GMT)
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in spaniola e: "promedio de puntaje neto/ Grado de Recomendación"

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Note added at 2 hrs (2008-09-23 21:59:19 GMT)
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iar in franceza am gasit: "Le Score Net de Recommandation"

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Note added at 2 hrs (2008-09-23 22:06:10 GMT)
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o idee: scorul promovarii/recomandarii personale (a unui produs)
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