Glossary entry (derived from question below)
French term or phrase:
mise aux couleurs
English translation:
rebranding
Added to glossary by
Ysabel812
May 27, 2008 08:54
15 yrs ago
1 viewer *
French term
mise aux couleurs
French to English
Tech/Engineering
Transport / Transportation / Shipping
Should I just say "rebranding?" Is there a synonym which could be more appropriate? Thanks!
Mise aux couleurs
AAAA devient BBBB
Avec l’acquisition de AAAA en janvier 2008, un grand chantier de « rebranding » s’est ouvert à la division IIII. Première étape : inventorier tous les actifs au nom ou au logo de l’ancienne marque (flotte, bâtiments, papier à lettre, formulaires…). « Nous avons appliqué la même méthode que pour le rebranding de CCCC Management, racheté par BBBB en 2006.», explique XXXX, responsable marketing du IIII. A partir de mai et durant tout l’été, BBBB se substitue à la marque AAAA.
Thanks!
Mise aux couleurs
AAAA devient BBBB
Avec l’acquisition de AAAA en janvier 2008, un grand chantier de « rebranding » s’est ouvert à la division IIII. Première étape : inventorier tous les actifs au nom ou au logo de l’ancienne marque (flotte, bâtiments, papier à lettre, formulaires…). « Nous avons appliqué la même méthode que pour le rebranding de CCCC Management, racheté par BBBB en 2006.», explique XXXX, responsable marketing du IIII. A partir de mai et durant tout l’été, BBBB se substitue à la marque AAAA.
Thanks!
Proposed translations
(English)
| 5 +1 | rebranding |
Ian Davies
|
| 3 +1 | changing colours |
CMJ_Trans (X)
|
| 4 | new livery |
Bourth (X)
|
| 4 | changing insignias |
Speakering (X)
|
| 3 | new colours |
Sandra Petch
|
| 3 | updating the colour scheme |
Emma Paulay
|
| 2 | customisation or adaptation |
Irene McClure
|
Proposed translations
+1
36 mins
Ian Davies
Australia
Australia
Native in English
Specializes in field
Australia
Australian English Localization Expert
Native in: English (Variant: Australian) 
Works in: French to English, English to French, English
Related KudoZ points
:
12
Selected
rebranding
Definitely rebranding. however to avoid using the same word many times, if your talking about "flotte" as in planes, trains, buses, or trucks you could use "new livery."
4 KudoZ points awarded for this answer.
Comment: "OK thanks for your help here."
18 mins
Irene McClure
Native in English
Political scientist, former UK Govt
Native in: English
Works in: French to English, English
Related KudoZ points
:
4
customisation or adaptation
There is already a glossary entry on this, see http://www.proz.com/kudoz/french_to_english/it_information_t...
Essentially I suppose it means the same thing as 'rebranding' but you might want to use one of these words if you want to avoid using the same word repeatedly.
HTH
Essentially I suppose it means the same thing as 'rebranding' but you might want to use one of these words if you want to avoid using the same word repeatedly.
HTH
Peer comment(s):
| neutral |
CMJ_Trans (X)
: it's surely more a question of a buyout and the whole livery, etc. having to go over to the buyer's colours?
17 mins
|
+1
38 mins
changing colours
I offer this, since it seems we are looking at a heading here and therefore can afford to be more imaginative
43 mins
new colours
As you say, I think it is rebranding but with an effort to find something slightly different or even punchier for the title.
4 hrs
new livery
Especially if talking about uniforms, vehicles, etc.
4 hrs
updating the colour scheme
Or colour scheme update.
I think you can afford to be a bit creative here. 'Mise aux couleurs' suggests a play on 'mise au parfum' which has a touch of irony about it.
I think you can afford to be a bit creative here. 'Mise aux couleurs' suggests a play on 'mise au parfum' which has a touch of irony about it.
11 hrs
changing insignias
insignias applies logos and all other stuff.
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