Glossary entry (derived from question below)
English term or phrase:
to take the ouch out
English answer:
to eliminate/minimize/diminish the possible disadvantages of a high-cost proposal
Added to glossary by
garci
Dec 12, 2006 07:23
17 yrs ago
1 viewer *
English term
Italy
Painstaking research and creativity
Native in: Italian
Works in: English to Italian, French to Italian, Spanish to Italian, and 1 more.
to take the ouch out
English
Art/Literary
Advertising / Public Relations
in a marketing clip:
"Value Driven Proposals (or Vee-Dee-Pee) take the ‘ouch’ out of our proposals and add back the value".
What is meant here by take the ouch out?
"Value Driven Proposals (or Vee-Dee-Pee) take the ‘ouch’ out of our proposals and add back the value".
What is meant here by take the ouch out?
Responses
+3
8 mins
garci
Works in field
Selected
to eliminate/minimize/diminish the possible disadvantages of a high-cost proposal
I guess they mean that they minimize the possible disadvantages of a high-cost proposal, by emphasizing the benefits.
Good luck!
Good luck!
Peer comment(s):
| agree |
Lesley Burgon
26 mins
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Thank you Leslie !
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| agree |
mariz
18 hrs
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Thank you Mariz !
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| agree |
airmailrpl
: -
11 days
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Gracias airmailrpl. Felicidades !
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4 KudoZ points awarded for this answer.
Comment: "thanks to everyone! I choose this answer because I used the translation proposed by garci."
+13
4 mins
David Knowles
Native in English
&
English
Specialist in Civil Law & Contracts
Native in: English 
Works in: Russian to English, English, Ukrainian to English
to take the pain out
What they really mean is that our proposals cost a lot, but we provide a lot of value for them, so when you look at the benefits the pain of the high cost is lessened.
Peer comment(s):
| agree |
Jack Doughty
8 mins
|
| agree |
William [Bill] Gray
18 mins
|
| agree |
Lesley Burgon
29 mins
|
| agree |
Nicola (Mr.) Nobili
36 mins
|
| agree |
airmailrpl
: -
55 mins
|
| agree |
Aisha Maniar
1 hr
|
| agree |
Ian Davies
1 hr
|
| agree |
Robert Fox
2 hrs
|
| agree |
Alexander Demyanov
5 hrs
|
| agree |
Dave Calderhead
7 hrs
|
| agree |
Sophia Finos (X)
14 hrs
|
| agree |
mariz
18 hrs
|
| agree |
Alfa Trans (X)
1 day 10 hrs
|
+4
2 hrs
Jeanette Phillips
Native in English
&
English
Works in field
lateral thinker
Native in: English 
Works in: German to English, French to English, English
to take the sting out
I think this is a more common figure of speech
Peer comment(s):
| agree |
Vanessa Fuller
1 hr
|
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thank you
|
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| agree |
mariz
16 hrs
|
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thanks
|
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| agree |
Lesley Burgon
22 hrs
|
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thanks
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| agree |
airmailrpl
: -
11 days
|
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thank you
|
Discussion
http://www.thefreedictionary.com/ouch