zazemie

07:31 Feb 4, 2007 

How about 'grounding', for future reference? To be grounded is like being 'rooted'. Solidly grounded.

21:21 Nov 2, 2006 

OK Diana, my remark was meant mostly for the "adjustments" to the text following translation. I am a Slovak and I personally meant no harm to Slovak translators in and of themselves. The translation is not the issue, I only meant that the final text is almost always better in the Czech rendition than in the Slovak, and that is because the Czechs seem to have better "vyrazy" than the Slovaks. I mean, who can better say that "lod vyploula". I may have written this in bad Czech but you get my meaning. I live in Slovakia and no offence was intended. And "neuctive voci kolegom" is out of place because I truly endeavor to place only the most professional questions in this forum. I find help elsewhere when necessary. Try not to be offended.

20:58 Nov 2, 2006 

After you provided the context, I would suggest "a big family base." A osobna poznamka: Renata, nemozete urobit vseobecne vyhlasenie (a zvlast nie na tomto fore), ze "Czechs translate from English at a much better level than the Slovaks." Po prve, je to hrube subjektivne zovseobecnovanie, po druhe, je to neuctive voci kolegom, ktori sa vam snazia pomoct.

15:59 Nov 2, 2006 

It's too late to call them now, but the commercial does have elements of humor, where they say that things are getting smaller and smaller (like their examples of dogs and cars), but I don't think this was meant to be one of the ironic points. In any case, the identical commercial runs on Czech television but leaves out the part about rodinne zazemie. I was hoping that the Czech translation would be better (because sadly, the Czechs translate from English at a much better level than the Slovaks). That is assuming that the commercial was translated from the English or other language :)

15:42 Nov 2, 2006 

Ask thecustomer what message they want to convey, this feels to me like they are a bit ironic. Can it be? But keep the billing clock running.

15:33 Nov 2, 2006 

Tiez si myslim, ze ziaden preklad tuto uvedeny nie je vhodny v tomto pripade. Nuz, niekedy treba hladat preklad v niecom inom, ako ten doslovny. BTW, in the commercial they show a man standing by a hammock when they say "velke rodinne zazemie". Huh?

15:12 Nov 2, 2006 

Jako bonus muzete pak zakaznikovi na zaver gratis prelozit stare ceske prislovi, ze za malo penez je malo muziky. Mimochodem, ani jeden z prekladu se mi nelibi. Neco tomu chybi.

15:10 Nov 2, 2006 

Pokud neni opchoten zaplatit, nabidl bych mu nize uvedene preklady s tim, at si vybere sam, ze takove rozhodnuti je way above your paygrade (smile)

15:08 Nov 2, 2006 

Diky za vysvetleni, ale tohle uz vlastne nei preklad, ale copywriting in English, a to je velmi draha zalezitost. Pokud je vam to zakaznik ochoten zaplatit, konzultoval bych native copywriter z cilove zeme a dal mu vyse uvedene info.

14:41 Nov 2, 2006 

OK, this was specifically for a television commercial for a certain financial concern, where they say that everyone wants big things for their family - a big pension, big plans, "velke rodinne zazemie". I agree with webguru that family background is not the case here. That just means where you come from, what your roots are, but not what you have now and what keeps your family strong. That is why I completely disagree with the word "background"

11:35 Oct 31, 2006 

I agree, just "rodinne zazemie" is not enough, could you give us more context please?

11:17 Oct 31, 2006 

The full content of the whole sentence would be the first suggestion my dear.