O ile nie ma dokładnego odpowiednika proponuje właśnie takie obejście. Moje tłumaczenie opiera się na poniższym wyjaśnieniu:

"Borrowed interest - probably the most common creative strategy in all advertising, where the primary purpose is to attract attention and to get the audience involved in the subject of the advertisement. The creators of such work merely wrap the marketing message in an unrelated topic they believe will interest the audience and then (sometimes through analogy, pun, or similar theoretical strategy) try to relate the two - hence the term borrowed interest. Traditionally the most common borrowed interest topics are sex, glamour, leisure, indulgence, wealth, history, war, violence, nature, foreign places, cute creatures (particularly babies, children, and animals - particularly kittens and dogs), sympathy, future, fantasy, and famous persons."