Целевые коммуникации
English translation: targeted communications
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| 14:31 May 8, 2006 |
| Russian to English translations [PRO] Bus/Financial - Business/Commerce (general) / job title | |||||||
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|  Selected response from: Alexander Demyanov Local time: 16:29 | ||||||
Grading comment
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| 4 +1 | targeted communications |
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| 3 +1 | Segmented Communications |
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| 4 | targeted marketing communications |
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| Discussion entries: 2 | |
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Answers
5 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1targeted communications Explanation: - -------------------------------------------------- Note added at 8 mins (2006-05-08 14:40:06 GMT) -------------------------------------------------- http://www.womensfoodserviceforum.com/news/?n=121 |
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Grading comment
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Notes to answerer
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18 mins confidence: peer agreement (net): +1
peer agreement (net): +1Segmented Communications Explanation: my input -------------------------------------------------- Note added at 23 mins (2006-05-08 14:54:43 GMT) -------------------------------------------------- Segmented communications: Companies can send specific information to targeted audiences. For example, the help-wanted site of The Boston Globe provides a "Job Blog" for job seekers and an "HR Blog" for human resources personnel. Consider giving high-equity customers special pricing while low-equity customers get FAQ updates. Feeds can be directed into specific folders, reducing clutter for customers. source - http://fusionbrand.blogs.com/fusionbrand/2004/01/the_next_bi... -------------------------------------------------- Note added at 1 day15 hrs (2006-05-10 06:18:43 GMT) -------------------------------------------------- What if you use Segmentation? Below are the definitions of segmentation I've found on the Web (hope this can help) identifying niches or subgroups within a market, generally with the aim of more targeted communication www.oup.com/uk/booksites/content/0199274894/student/glossar... A marketing technique which involves grouping audiences into segments, and treating each segment separately for promotional purposes. The segments are usually found from survey data, using a technique such as cluster analysis. www.audiencedialogue.org/gloss-media.html |
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3 days 15 hrs confidence:
targeted marketing communications Explanation: поскольку речь идет о подразделениях предприятия, то можно подразумевать и наличие маркетингого отдела, ответственного за определение целевых сегментов и установление деловых контактов с потенциальными клиентами или покупателями |
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