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  3. Business/Commerce (general)

Ressourcen sortimentsbezogener Kaufkraft

English translation: exploiting/tapping into buying potential of specialist market customers

10:09 Jul 29, 2005
German to English translations [PRO]
Marketing - Business/Commerce (general) / Strategies for increasing market share
German term or phrase: Ressourcen sortimentsbezogener Kaufkraft
From a text describing the threat posed by "discounters" (from a specialist store perspective)

Here goes:
Strategien für den Kampf um Marktanteile
- Marktanteile – Kampf um Kunden, Potenziale und Frequenzen
***- Marktanteile – Ressourcen sortimentsbezogener Kaufkraft***
- Marktanteile – Filetierungen der Sortimente als Kostenstrategie führt zu Verlusten
- Marktanteile – Nutzung von Trendorientierung im Raum
- Marktanteile – Nutzung von Preisstrategien
- Marktanteilen – Nutzung von Sortiments- und Kommunikationsstrategien
- Marktanteilen – Nutzung von Kooperationen

I can't seem to get my head around it. Any ideas please?

TIA
Cilian O'Tuama
Germany
Local time: 23:28
English translation:exploiting/tapping into buying potential of specialist market customers
Explanation:
bit of a mouthful, but I think it's just saying that while it's a niche market and they can't compete with the big players, there are customers who are interested primarily/solely in that market and there could be untapped purchasing power for other/new items which are in some way related to or associated with the particular specialist market
Selected response from:

Kieran McCann
United Kingdom
Local time: 22:28
Grading comment
Many thanks to all. I'll provide the ammunition.
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +4exploiting/tapping into buying potential of specialist market customers
Kieran McCann
3Resources of merchandise-specific buying power
gangels (X)
2Resourcing product-range-related buying power
Lori Dendy-Molz


  

Answers


4 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5
Resourcing product-range-related buying power


Explanation:
just a thought - not sure myself exactly how they would mean that

Lori Dendy-Molz
Germany
Local time: 23:28
Works in field
Native speaker of: English
PRO pts in category: 63
Login to enter a peer comment (or grade)

34 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +4
exploiting/tapping into buying potential of specialist market customers


Explanation:
bit of a mouthful, but I think it's just saying that while it's a niche market and they can't compete with the big players, there are customers who are interested primarily/solely in that market and there could be untapped purchasing power for other/new items which are in some way related to or associated with the particular specialist market

Kieran McCann
United Kingdom
Local time: 22:28
Specializes in field
Native speaker of: English
PRO pts in category: 124
Grading comment
Many thanks to all. I'll provide the ammunition.

Peer comments on this answer (and responses from the answerer)
agree  BrigitteHilgner: Probably yes; and should anyone wish to shoot the author of the original text, I'd be happy to provide an alibi.
6 mins
  -> thanks: now where did I put that gun?...
agree  Lori Dendy-Molz: makes sense
1 hr
  -> thank you
agree  Jonathan MacKerron: sounds plausible
3 hrs
  -> thanks
agree  silfilla: found the gun ... d'you want me to overnight it to you? ;-)))
1 day 5 hrs
  -> :-))
Login to enter a peer comment (or grade)

1 day 21 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Resources of merchandise-specific buying power


Explanation:
I think they mean 'Quellen' where the buying power comes from to buy certain product categories over others

gangels (X)
Local time: 15:28
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 219
Login to enter a peer comment (or grade)



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