English to Chinese Bus/Financial Insurance

Reputation.
Obviously, a contractor wants to have a good reputation in order to attract clients. But what about subs（分承包商）, suppliers, engineers and architects, lenders, insurance carriers and other surety companies? All of these parties not only have their own trade associations where they talk about their problems, but they all talk to each other. A contractor can't burn too many others before word spreads. Rumors fly in what is really a small community. Communication is faster, better and more efficient than ever and the Web provides a wealth of information about almost anything. When looking for a new surety relationship, a contractor can count on the underwriter making calls to a number of references.