17:52 Jan 26, 2017 |
English to Polish translations [PRO] Marketing - Marketing / Market Research / marketing materials | |||||||
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Summary of reference entries provided | |||
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Real-time bidding (RTB) |
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Discussion entries: 2 | |
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1 hr |
Reference: Real-time bidding (RTB) Reference information: Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.[1] With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.[2] Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill. https://en.wikipedia.org/wiki/Real-time_bidding |
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