activations

Polish translation: działania promocyjne

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:activations
Polish translation:działania promocyjne
Entered by: mike23

12:20 Aug 9, 2016
English to Polish translations [PRO]
Bus/Financial - Economics
English term or phrase: activations
Improving off-takes of food through improved visibility, **activations** and merchandising at the front end.
MichalW
Poland
Local time: 11:53
działania promocyjne
Explanation:
działania promocyjne

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Jak informuje (...) Michał Kępiński, brand activation manager marki Reebok, w naszym kraju działania promocyjne ograniczą się do mediów społecznościowych. (...)
http://www.targetmarketing.pl/artykuly/938/call-center.html
http://mmp24.pl/artykuly/47462,michal-kepinski-zajmie-sie-ro...
Selected response from:

mike23
Poland
Local time: 11:53
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +1działania promocyjne
mike23
2wydarzenia promocyjne
Frank Szmulowicz, Ph. D.


  

Answers


2 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
wydarzenia promocyjne


Explanation:
product demonstrations, in-store events

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Note added at 2 hrs (2016-08-09 14:58:49 GMT)
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C14 In-store Experiential Campaign (includes pop-up stores and car dealerships)

For the most effective brand activation at the normal point of sale intended to drive purchase This includes in-store and retail location activity, demonstrations, events, sampling, merchandising, car dealership-based events, test drives and pop- up stores.

C15 Experiential Activation at a Public Event or Festival

For the most effective brand activation of a product or service away from the normal point of purchase and at an arranged public event this includes public exhibitions and events (for example sporting or music) or festivals.

NB Experiential activity in a Shopping Centre environment should be entered into C16.

C16 Stand-alone Experiential Activation

Any experiential activation that is not part of a schedule public event and does not take place at normal point of purchase. This includes events of any size including Shopping Centre campaigns provided they are not retailer specific

http://www.theipm.org.uk/awards/the-awards/


Frank Szmulowicz, Ph. D.
United States
Local time: 05:53
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 131
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3 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
działania promocyjne


Explanation:
działania promocyjne

---
Jak informuje (...) Michał Kępiński, brand activation manager marki Reebok, w naszym kraju działania promocyjne ograniczą się do mediów społecznościowych. (...)
http://www.targetmarketing.pl/artykuly/938/call-center.html
http://mmp24.pl/artykuly/47462,michal-kepinski-zajmie-sie-ro...


mike23
Poland
Local time: 11:53
Works in field
Native speaker of: Native in PolishPolish
PRO pts in category: 108

Peer comments on this answer (and responses from the answerer)
agree  Roman Kozierkiewicz: promocyjnie popieram, choć mogą to być również "działania wdrożeniowe"
15 hrs
  -> ok, dziękuję i pozdrawiam Panie Romanie.
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