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Jan 23, 2014 22:41
10 yrs ago
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Spanish term

tirada media útil

Spanish to English Other Journalism
Desde 1996 la revista es, por su difusión, tirada media útil (23.500 ejemplares mensuales) y su rigurosidad informativa, la revista empresarial líder en la región...
Proposed translations (English)
5 (actual) print run

Proposed translations

8 hrs

(actual) print run

Declined
"Tirada media útil" refers to the actual number of printed copies that went out for that magazine, as opposed to the media (social media) issues posted on the web. It is the Print Run. You can add adjectives such as Actual, Initial or Average, but the term you are looking for is "print run".

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Note added at 1 day13 hrs (2014-01-25 11:57:18 GMT)
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http://ad-massmedia.blogspot.com/2010/10/diferencia-entre-di...
Here you can find out what a "tirada" is.
Peer comment(s):

neutral philgoddard : It's nothing to do with online media, as Taña's last reference shows. You shouldn't give a confidence level of 5 with no evidence.
7 hrs
philgoddard, I did not say it has to do with online media. I said "...as opposed to the media..." meaning magazines today have double exposure: the actual Print Run and what they post on the web, which is the "tirada media útil".
Something went wrong...

Reference comments

14 mins
Reference:

datos relevantes para los medios - MEININGER VERLAG GmbH
www.meininger.de/.../mediadaten/.../WW_Media_span...
Sep 10, 2013 - how to navigate social media. .... La tirada de esta revista con mayor número de ..... tud de comunidades), puesto que el valor útil de esta revista especializada .... The guaranteed print run is the **average print run** specified in.

http://www.proz.com/kudoz/english_to_spanish/other/172012-pr...
GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase: print run
Spanish translation: tirada

ecoedicion_glosario - Junta de Andalucía
www.juntadeandalucia.es/medioambiente/.../ecoedicion_glosar...
Ajuste de la tirada. (print run adjustment). Técnica que permite ajustar la tirada de una publicación al número real de lectores o usuarios que van a uti. lizarla ...

So, tirada media > average print run.

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Note added at 2 hrs (2014-01-24 01:29:37 GMT)
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http://books.google.com.jm/books?id=WcFWB8sQugIC&pg=PA314&lp...
"tirada útil" - Pres. Se dice de la tirada total, menos los ejemplares no vendidos y que son devueltos.
Note from asker:
Thank you so much, Taña. 'Average print run' makes perfect sense in the context the term was used.
Peer comments on this reference comment:

agree philgoddard
15 hrs
Thank you Phil. The question remains how to express the idea of "útil" in English based on the definition I found. Hmm?
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