English to Russian Marketing Advertising / Public Relations

Пожалуйста, помогите разобраться, что значит: first reference cases

Creates excitement and demonstrates the value of the new technology in solving customer problems by focusing on one-on-one interaction with key decision makers, one-to-many influencing through blogging, conferences, and presentations; and collaborative project work on first reference cases. Collaborates with technical, academic, government, and/or partner audiences to address design challenges.