Glossary entry (derived from question below)
German term or phrase:
Einsteckplanung
English translation:
insert planning
Added to glossary by
casper (X)
Nov 11, 2011 05:22
12 yrs ago
German term
Einsteckplanung
German to English
Tech/Engineering
Printing & Publishing
Newspaper printing
Die Einsteckplanung der gedruckten Werbebeilage
Proposed translations
(English)
| 4 | insert planning |
casper (X)
|
| 3 | insertion planning |
British Diana
|
Change log
Nov 16, 2011 04:35: casper (X) Created KOG entry
Proposed translations
5 hrs
Selected
insert planning
Insert Planning & Buying
An “insert” is a printed publication placed between the leaves of another publication.
Our Insert Planning and Buying expertise delivers the most accurately targeted customers at the most cost effective price.
Each individual proposal will suggest the best way to target your prospective customers using inserts. Package insert opportunities include third party marketing mailings (usually catalogues and statements) and product dispatch. Media inserts will be placed in titles which best define your target market (including magazines, newspapers and directories).
http://www.objective-marketing.com/marketing/direct-mail/ins...
Insert planning and buying
What we do
Clients and partner agencies appoint us to plan and buy insert campaigns in national press, magazines and 3rd party distributions (3rd Party inserts piggyback other non-competing companies’ direct mailings and product despatches).
http://www.theinserthouse.com/tih/insert-planning-and-buying...
An “insert” is a printed publication placed between the leaves of another publication.
Our Insert Planning and Buying expertise delivers the most accurately targeted customers at the most cost effective price.
Each individual proposal will suggest the best way to target your prospective customers using inserts. Package insert opportunities include third party marketing mailings (usually catalogues and statements) and product dispatch. Media inserts will be placed in titles which best define your target market (including magazines, newspapers and directories).
http://www.objective-marketing.com/marketing/direct-mail/ins...
Insert planning and buying
What we do
Clients and partner agencies appoint us to plan and buy insert campaigns in national press, magazines and 3rd party distributions (3rd Party inserts piggyback other non-competing companies’ direct mailings and product despatches).
http://www.theinserthouse.com/tih/insert-planning-and-buying...
4 KudoZ points awarded for this answer.
Comment: "Thanks "
50 mins
British Diana
Germany
Germany
Native in English
Works in field
Germany
enthusiast
Native in: English (Variant: British) 
Works in: German to English, English to German, English, and 1 more.
insertion planning
Why not just literal? What it means is that when a sheaf of free leaflets or brochures is delivered to households, it is planned how they are to be inserted into each other to make a convenient "roll" for the delivery people. BTW many people in Germany don't like getting all this unsolicited stuff and the people whoo deliver it usually get a very low wage. For this reason they vtry to earn a bit more by putting advertisments from many differemnt sources together and delivering them all at once, once or twice a week.
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Note added at 53 mins (2011-11-11 06:15:39 GMT)
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Sometimes the extra advertisements are included with a paid subscribed-for daily newspaper and sometimes with a free newspaper that every household gets, the principle is the same.
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Note added at 53 mins (2011-11-11 06:15:39 GMT)
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Sometimes the extra advertisements are included with a paid subscribed-for daily newspaper and sometimes with a free newspaper that every household gets, the principle is the same.
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