Glossary entry (derived from question below)
French term or phrase:
qu’ils évaluent à l’aide du temps d’exposition publicitaire
English translation:
that is measured in accordance with the time of exposure to the advert
Added to glossary by
suezen
Feb 12, 2008 04:03
16 yrs ago
French term
qu’ils évaluent à l’aide du temps d’exposition publicitaire
French to English
Marketing
Marketing
Not sure how they're doing this evaluation: by measuring the time of exposure to the advertisment??
À l’inverse, certains auteurs considèrent que les individus portent une attention plus soutenue lorsque les annonces sont fortement émotionnelles et que l’intensité des réactions affectives ressenties va faciliter la mémorisation de la marque. Olney, Holbrook et Batra (1991) obtiennent ainsi un niveau d’attention supérieur*** (qu’ils évaluent à l’aide du temps d’exposition publicitaire) ***pour les annonces qui engendrent de nombreuses réactions affectives. À court terme, Pieters et Warmerdam (1995) enregistrent un niveau de mémorisation supérieur des annonces télévisées qui possèdent un contenu émotionnel intense
À l’inverse, certains auteurs considèrent que les individus portent une attention plus soutenue lorsque les annonces sont fortement émotionnelles et que l’intensité des réactions affectives ressenties va faciliter la mémorisation de la marque. Olney, Holbrook et Batra (1991) obtiennent ainsi un niveau d’attention supérieur*** (qu’ils évaluent à l’aide du temps d’exposition publicitaire) ***pour les annonces qui engendrent de nombreuses réactions affectives. À court terme, Pieters et Warmerdam (1995) enregistrent un niveau de mémorisation supérieur des annonces télévisées qui possèdent un contenu émotionnel intense
Proposed translations
(English)
| 3 | that is measured in accordance with the time of exposure to the advert |
suezen
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| 4 | that is measured by the time of advertisement exposure |
daoudiotman
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Change log
Mar 12, 2008 09:05: suezen Created KOG entry
Proposed translations
14 hrs
Selected
that is measured in accordance with the time of exposure to the advert
in other words, their study (O,H & B) looked at consumer responses to advertising in relation to the viewing time
Olney, Thomas J., Morris B. Holbrook, and Rajeev Batra (1991), “Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time,” Journal of Consumer Research, 17 (March), 440-53.
Thus, visiting time increases the possibility of an individual's attention to, processing of, and reflection on a larger amount of information that, in turn, is likely to lead to better comprehension of the information (cf. Olney, Holbrook & Batra, 1991).
http://search.conduit.com/Results.aspx?SearchType=SearchGoog...
Olney, Thomas J., Morris B. Holbrook, and Rajeev Batra (1991), “Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time,” Journal of Consumer Research, 17 (March), 440-53.
Thus, visiting time increases the possibility of an individual's attention to, processing of, and reflection on a larger amount of information that, in turn, is likely to lead to better comprehension of the information (cf. Olney, Holbrook & Batra, 1991).
http://search.conduit.com/Results.aspx?SearchType=SearchGoog...
4 KudoZ points awarded for this answer.
Comment: "Thanks Suezen. Fits perfectly."
2 hrs
daoudiotman
Native in French
Accuracy - Deadline
Native in: Arabic 
, French
Works in: Arabic to English, Arabic to French, French to English, and 1 more.
that is measured by the time of advertisement exposure
by measuring the time of exposure to the advertisment, might be correct too.
Peer comment(s):
| neutral |
nastyboy
: Disagree with daoudiotman beacuse it is not measured by the advertisement exposure time but with its aid. And about the term measure I think it's much more like quality than quantinty what we are evaluating in this case.
36 mins
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You are right !! Thank you.
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