May 22, 2006 05:45
18 yrs ago
German term
Not a translator
Umweltplus
German to English
Marketing
Marketing
Die Zertifizierung der hochwertigen Papiere stützt den Verkauf mit dem für immer mehr Endverbraucher wichtigen Umweltplus. - Kann ich das in Englisch folgendermaßen ausdrücken:
Certification of the high-quality papers will boost sales with the environmental cachet which is becoming increasingly appreciated by end-users.
Dank im Voraus für Eure Hilfe
Gina
Certification of the high-quality papers will boost sales with the environmental cachet which is becoming increasingly appreciated by end-users.
Dank im Voraus für Eure Hilfe
Gina
Proposed translations
(English)
| 4 +2 | environmental benefit |
IanW (X)
|
| 4 | benefit for the environment |
Lori Dendy-Molz
|
| 3 -1 | positive effect upon the environment |
BrigitteHilgner
|
Change log
May 24, 2006 08:06: Ian M-H (X) changed "Field (specific)" from "Environment & Ecology" to "Marketing"
Proposed translations
+2
55 mins
Selected
environmental benefit
I would say "environmental benefit". And, while I'm at it, I would change the end of your sentence to: "which is increasingly important for end users"
4 KudoZ points awarded for this answer.
-1
49 mins
BrigitteHilgner
Austria
Austria
Native in German
Austria
b2b/economics/marketing/market research/
Native in: German 
Works in: German to English, French to German, English to German
Related KudoZ points
:
106
positive effect upon the environment
I would be careful with "cachet" - we don't know whether there is one. (Maybe you know more?)
Peer comment(s):
| disagree |
Ian M-H (X)
: we also don't know whether there is in fact any positive effect upon the environment, as that's not what this text is about
2 days 1 hr
|
51 mins
Lori Dendy-Molz
Germany
Germany
Native in English
Specializes in field
Germany
Experienced journalist and marketing pro
Native in: English
Works in: German to English, English
Related KudoZ points
:
77
benefit for the environment
another way to say it -- 'benefit' is a golden word in marketing
Note from asker:
| Vielen Dank! Gina |
Peer comment(s):
| agree |
IanW (X)
: Sorry, didn't see yours before I posted mine
4 mins
|
| disagree |
Ian M-H (X)
: Doesn't "Umweltplus" here refer to a factor that boosts sales, by appealing to consumers' environmental awareness, rather than a claim that there is necessarily any actual benefit for the environment? I don't think it works this way round.
2 days 1 hr
|
|
I don't quite read it that way, Ian. An "immer mehr Endverbraucher wichtigen Umweltplus" implies to me that it is beneficial to the environment, which is increasingly important to the consumer. Ipso facto, it boosts sales. I do prefer Ian W's formulation.
|
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