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Endorsement

French translation: image promotionnelle

09:12 Apr 25, 2006
English to French translations [PRO]
Marketing - Marketing / Market Research / Brand Book
English term or phrase: Endorsement
Le terme revient plusieurs fois dans un "brand book":

But now we also have the opportunity
to create a strong corporate **endorsement** for our products. They should be seen as belonging to the same family and coming from the same company.

Our products should be seen as belonging to the same family and coming from the same company. The way we have chosen to do this is to create a strong corporate **endorsement** for all our products.
We will create this **endorsement** by being clear and consistent in all our communication, which in turn will strengthen our position among our customers.

(..)We are not taking anything away from our products. We are adding a new dimension to them – a strong corporate **endorsement**.

Comment vous comprenez ça?
Jérôme Haushalter
France
Local time: 09:11
French translation:image promotionnelle
Explanation:
Plus précis puisqu'il s'agit du contexte de la communication dans le domaine commercial:
-soit de l'entreprise: corporate
-soit des produits: of/for the products
Selected response from:

PH Translations
Switzerland
Local time: 09:11
Grading comment
Merci! Je crois que c'est ce qui va le mieux ici.
4 KudoZ points were awarded for this answer



Summary of answers provided
4garantie
Valérie Lapotre (X)
4identité
Dominique Maréchal
4appui/adhésion
Vanessa Roche (X)
4image promotionnelle
PH Translations
3endossement (promouvoir)
Bailatjones
3approbation des entreprises pour nos produits
Anne Girardeau


  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
endorsement
garantie


Explanation:
une idée

Valérie Lapotre (X)
France
Local time: 09:11
Specializes in field
Native speaker of: French
PRO pts in category: 16
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7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
endorsement
identité


Explanation:
une autre idée

Dominique Maréchal
Local time: 09:11
Native speaker of: French
PRO pts in category: 4
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11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
endorsement
appui/adhésion


Explanation:
je comprends que la société (ou le siège) veut promouvoir les produits, quelle que soit leur provenance (au niveau filiales), par le sentiment d'appartenance à la même société.

Vanessa Roche (X)
Local time: 09:11
Works in field
Native speaker of: Native in FrenchFrench
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11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
endorsement
endossement (promouvoir)


Explanation:
'promouvoir' les produits par l'endossement

je l'ai compris dans ce sens la

--------------------------------------------------
Note added at 14 mins (2006-04-25 09:26:50 GMT)
--------------------------------------------------

Un endossement coordonné

Bailatjones
Switzerland
Local time: 09:11
Specializes in field
Native speaker of: English
PRO pts in category: 4
Login to enter a peer comment (or grade)

33 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
endorsement
image promotionnelle


Explanation:
Plus précis puisqu'il s'agit du contexte de la communication dans le domaine commercial:
-soit de l'entreprise: corporate
-soit des produits: of/for the products

PH Translations
Switzerland
Local time: 09:11
Native speaker of: French
PRO pts in category: 4
Grading comment
Merci! Je crois que c'est ce qui va le mieux ici.
Login to enter a peer comment (or grade)

8 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
endorsement
approbation des entreprises pour nos produits


Explanation:
ou encore approbation institutionnelle de nos produits, des suggestions.

Anne Girardeau
Local time: 09:11
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 32
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