Schedule: | On-demand |
Description: | 1. Define Your Market Niche & Specialization - Research and recognize a need in a specific market (or market segment) that is being unaddressed, underserved or poorly served. - Deeply commit to a particular topic and/or area. - Three main reasons why you should specialize. - Aligning your passion, your specialization(s) with your customers. I think REAL success in the translation/interpretation industry happens when you combine all of the above. However, the main point is to decide WHAT you want to work on and WHO you want to work with. 2. Know What Your Audience Needs Are & What They are Being Offered After you've clarified your niche market and specialization, it is time to do some basic research and further understand WHAT your audience really needs and WHO ELSE in the marketplace is already serving them. The main objective is to learn about other products, programs, and price points being offered to them by others. 3. Howe to Package Your Offer Here is an earth-shattering idea for translators and LSPs: You cannot make a living unless you have something to SELL! The only way to successfully compete is not only to differentiate, but also to PACKAGE your offer in a way that customers can BUY it. How are you doing that? 4. Promote, Promote, Promote Once you've packaged your offer (as an expert) into something people can buy, it is time to sell it. And the only way to do that is to create the marketing materials, websites, etc. needed to do it, plus a good dose of networking. Believe in yourself and serve others by creating, developing and delivering services that satisfy your customers’ needs and ultimately, improves their lives. Learning objectives include: The audience will able to: a. Define what they are passionate about and why? b. Who is their client? c. How to compare and contrast other offerings to theirs. d. State and describe your business proposition. e. Identify and promote 5 ways to sell your expertise and specialization. |
Language(s): | English |
Speakers: | Omar Postigo-Martell |