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English to Indonesian: Book General field: Law/Patents Detailed field: Medical: Health Care
Source text - English The first step in conducting the analysis is to identify and understand the specific health problem that will be the focus of the proposed communication effort.
Consider the health problem in the context of the overall strategic vision. To define an effective communication strategy, you will need to compare the shared vision with your understanding of the present situation, and you will need to understand why there is a difference between the two.
Usually in a national health communication strategy and especially when health programs and services are integrated, a number of different problems will be identified that need attention. This series of problems is often dealt with over time using phasing or sequencing techniques, layering of service delivery and communication channels to ensure maximum coverage, and clustering of health behaviors to promote integration.
However, it is important to identify the key problem related to each health behavior included in the strategy and to craft appropriate objectives and messages for each of these problems. The key to a successful health communication strategy is to focus on one specific problem at a time. Addressing too many problems at one
time or too general a problem often creates messages that confuse or overwhelm the audience, limiting the impact of the communication.
In some cases, you will not need to identify the problem. An existing strategy may already point to what needs to be done, whether as directly related to an overall program objective (see chapter 3, step 4) or, ideally, as related to the overall strategic vision, articulated by key leaders and policymakers. However, if the problem is already identified, it is important to verify that it is still valid. You want to avoid /beginning with a preconceived notion about the problem that may be based on old information, political concerns, or limited understanding of stakeholder perceptions.
Understanding the Health Problem
Understanding the health problem means having a clear perception of its extent and severity as well as of the behaviors that will prevent and treat the problem. In the course of gaining such an understanding, you will become familiar with the available sources of information about the problem.
Source:
A Field Guide to Designing A Health Communication Strategy a Resource for Health Communication Professional
Translation - Indonesian Langkah pertama dalam menganalisa yaitu mengidentifikasi dan memahami masalah khusus kesehatan yang menjadi fokus upaya komunikasi yang diajukan.
Pertimbangkan masalah kesehatan dalam konteks visi strategis secara keseluruhan. Untuk menetapkan sebuah strategi komunikasi yang efektif, anda perlu membandingkan visi bersama dengan pemahaman mengenai situasi terkini, dan perlu memahami perbedaannya.
Biasanya dalam sebuah strategi komunikasi kesehatan nasional dan khususnya ketika program kesehatan dan pelayanan diintegrasikan, sejumlah masalah berbeda yang membutuhan perhatian akan teridentiifkasi Rangkaian masalah ini sering kali berkaitan dengan waktu yang lama dalam menggunakan teknik pentahapan atau peruntunan, pemberian pelayanan dan saluran komunikasi untuk memastikan cakupan yang maksimum, dan pengelompokan perilaku kesehatan untuk mempromosikan integrasi.
Namun, sangat penting mengidentifikasi masalah utama terkait dengan setiap perilaku kesehatan yang dimasukkan dalam strategi dan menyusun tujuan yang tepat dan pesan untuk masing-masing permasalahan ini. Kunci dari strategi komunikasi kesehatan yang sukses adalah fokus pada satu masalah khusus pada satu waktu. Menyelesaikan terlalu banyak masalah pada satu waktu atau masalah yang terlalu umum sering kali menciptakan pesan yang membingungkan atau membanjiri pasien, membatasi dampak dari komunikasi.
Dalam beberapa kasus, anda tidak perlu mengidentifikasi masalah. Strategi yang ada mungkin telah menunjukkan hal yang perlu sudah dilakukan, apakah secara langsung berkaitan dengan tujuan program secara keseluruhan (lihat bab 3, langkah ke 4) atau, idealnya, berkaitan dengan visi strategis secara keseluruhan, disampaikan oleh pimpinan utama dan pembuat kebijakan. Namun, jika masalah sudah diidentifikasi, sangat penting memverifikasi bahwa masalah tersebut masih terjadi. Anda ingin menghindar/memulai dengan gagasan yang sudah ada sebelumnya tentang masalah yang mungkin didasarkan pada informasi lama, kekhawatiran politik, atau pemahaman pemangku kepentingan yang terbatas.
Memahami Masalah Kesehatan
Memahami masalah kesehatan artinya memiliki persepsi yang jelas tentang cakupan dan kesulitan sama seperti perilaku yang mencegah dan meyelesaikan masalah. Dalam perjalanan untuk mendapat pemahaman tersebut, anda akan akrab dengan sumber-sumber informasi yang tersedia mengenai masalah.
Sumber:
A Field Guide to Designing A Health Communication Strategy a Resource for Health Communication Professional
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