60 minutes to your marketing plan

Formats: Webinar presentations
Topics: Getting established in the translation industry
Business of Translation and Interpreting

Course summary
Start time:Jan 24, 2014 17:00 GMT     Add to calendar

Duration: 60 minutes.

Check what time the course is running in your local time here.

There needs to be a minimum of 10 students to conduct this training session. If the minimum of paid students is not reached 72 hours before the session is to take place, you will be notified and a training credit/a refund will be issued accordingly.



Find other training from Alessandra below:

January 24 60 minutes to your marketing plan
February 4 Payment practices for freelance translators
February 19 Free time-saving tools and utilities for translators

Useful links:

If you have a credit to redeem please feel free to purchase this training with your credit by clicking on a "Purchase for $ (Use purchase credit)" button on your right as it is suggested on this screenshot.
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:English
Summary:This webinar will present you with the benefits on implementing a marketing strategy for your freelance business. In an hour, you will learn how to define your goals and objectives, identify your target market, define your strongest selling points and plan your marketing budget. All participants will receive a complimentary marketing plan template, specifically designed to be both effective and easy to use.
Description
This webinar discusses the benefits of implementing a marketing strategy for your freelance business. It also discusses HOW to set up and implement a marketing plan to maximise the impact of your marketing actions and land more clients.

As a participant, you will receive a complimentary marketing plan template, specifically designed to be both effective and easy to use. As we go through the webinar, you will learn how to gather information and make strategic decisions on all the aspects of the marketing plan. As a result, by the end of the webinar you will know how to

- define your goals and objectives
- identify your target market
- define your strongest selling points
- plan your marketing budget
Target audience
This webinar is designed for freelancers willing to actively promote their business to land more clients.
Learning objectives
In this webinar you will learn how to

- define your goals and objectives
- identify your target market
- define your strongest selling points
- plan your marketing budget
Prerequisites
No previous knowledge required
Software and system requirements (click to expand)
Click to expand
Virtual platform system requirements

For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 4.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.6 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 4.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (2GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (700Kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
 Alessandra Martelli    View feedback | View all courses
Bio: Alessandra Martelli is a freelance translator and copywriter working in the industry since 2002. Alessandra specializes in translation and copywriting projects in the fields of Marketing & Advertising, Market research and Tourism, and she is the “Italian voice” of some of the most important brands operating in the fields of luxury, tourism & hospitality, B2B services worldwide.

Conference speaker and professional trainer, Alessandra provides hands-on actionable training to freelance translators willing to improve their skills both as professionals and as business owners.

Website: www.mtmtranslations.com
Twitter: @mtmtranslations
Comments about this course

60 minutes to your marketing plan

Doreen Schäfer Identity Verified
Spain
Local time: 01:50
Member (2006)
English to German
Very informativeFeb 11, 2014

First of all thank you for this interesting webinar! It gave me quite some approaches, I didn't think about before.

However, I was wondering where we can get the corresponding materials (presentation, the plan template, etc.). I thought we would get an e-mail where we can download it, but I haven't received anything. Did I miss something or hasn't it been sent out yet? Thank you for clarification.


 
Very informativeFeb 11, 2014

Doreen Schäfer wrote:

First of all thank you for this interesting webinar! It gave me quite some approaches, I didn't think about before.

However, I was wondering where we can get the corresponding materials (presentation, the plan template, etc.). I thought we would get an e-mail where we can download it, but I haven't received anything. Did I miss something or hasn't it been sent out yet? Thank you for clarification.


Hello Doreen,

I have resent the link to materials as requested. Hope this helps.

My bests,
Helen


 

Doreen Schäfer Identity Verified
Spain
Local time: 01:50
Member (2006)
English to German
Thank you!Feb 11, 2014

Well received. Thanks for the quick help!

 

Sign in to add a comment

To report site rules violations or get help, contact a site moderator:

Moderator(s) of this forum
Helen Shepelenko[Call to this topic]

You can also contact site staff by submitting a support request »
This discussion can also be accessed via the ProZ.com forum pages.


Course registration
To view pricing and payment options for this course, you must login to your ProZ.com account.

Do you have any questions about ProZ.com training?
Read the training FAQ »

Still need help? Submit a support request »

Would you like to share your thoughts about the ProZ.com training platform? Click here to discuss this feature in the forums »

Feedback on this course (2)
Extremely satisfied (5 out of 5)
Extremely satisfied (5 out of 5)

Attendees (36)
Pnina Tadmor
Registered
Stanislava Georgieva
Registered and paid 
Ulrike Walter-Lipow
Registered
Catherine Pick
Registered and paid 
Eftychia Stamatopoulou
Registered
James Hollander
Registered
Lory
Registered
Joshua Wolfe
Registered and paid 
Kimberlee Thorne-Harper
Registered
Simona Scarduelli
Registered and paid 
Clara Giampietro
Registered and paid 
Laetitia Chemin
Registered and paid 
Joanito
Registered and paid 
Doreen Schäfer
Registered and paid 
Marc Nager
Registered and paid 
Domenica Anna Briamonte
Registered
farah Alshiekhly (X)
Registered and paid 
translatbiz
Registered and paid 
William A McNab
Registered and paid 
Mihaela Bordea
Registered and paid 
Marie PECOT
Registered
Olga Real
Registered and paid 
Beate Beitelhoff
Registered and paid 
Mariana González Castellón
Registered and paid 
JaneD
Registered and paid 
Ondrej Elleder
Registered and paid 
Louise Normandiere
Registered and paid 
Maria Fontes-Simpkins
Registered and paid 
Leila Lister
Registered and paid 
Margarida Martins Costelha
Registered
Dimitris Moutafis
Registered and paid 
Antonio Dahdah Perez
Registered and paid 
Sergio Guillén
Registered and paid 
Dalia Milmantas
Registered and paid 
Jelena Kostic Tomovic
Registered and paid 
Birgit_A
Registered
Francisco González Ramírez
Registered and paid 
CristinaBe
Registered and paid 
Claudia Piersanti
Registered
Peterson Pierre
Registered
Marina Marino
Registered and paid 
Roswitha Kafka (Schoepf)
Registered and paid 
Jens Groth
Registered and paid 
Mette Abel
Registered and paid 
Ilse Van Eylen
Registered and paid 
Shamila (X)
Registered
Dr Radia
Registered and paid 
Cinzia Adorni
Registered and paid 
evaginnell
Registered and paid 
Sharon Gilmour
Registered


All of ProZ.com
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search