Marketing per traduttori: brochure e siti internet

Format: Webinar presentations
Topic: Business of Translation and Interpreting

Course summary
Start time:Sep 24, 2013 11:00 GMT     Add to calendar

Duration: 60 minutes.

Check what time the course is running in your local time here.

Save money! Register for the 5 webinars in the series and get the 6th webinar for free!

Pay only 99 USD (regular price 120 USD). Click here to buy with the discount. Participation fee includes unlimited access to the webinars recordings whether you can attend the full live sessions or not.



See all sessions from the bundle:

  • September 10 Introduzione al marketing per traduttori freelance
  • September 17 Marketing per traduttori: realizzare un CV efficace in 60 minuti
  • September 24 Marketing per traduttori: brochure e siti internet
  • October 2 Time management per traduttori freelance
  • October 9 Gestione del rischio per traduttori freelance
  • October 23 Layout, colori ed elementi grafici nei materiali di marketing



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    Language:Italian
    Summary:Nell’era digitale avere un sito internet è un requisito base, spesso poco considerato dai traduttori. Questo webinar fornisce consigli pratici ed idee low-cost per realizzare un sito internet dall’aspetto professionale in modo semplice, oltre a fornire consigli e linee guida riguardo allo stile del linguaggio da utilizzare per il web. Consigli pratici anche per chi desideri realizzare una propria brochure professionale da inviare a potenziali clienti diretti, per massimizzare l'impatto della comunicazione.
    Description
    Per aumentare la propria visibilità ed avere maggiori opportunità di contatti lavorativi è necessario utilizzare diversi strumenti pubblicitari. Un sito internet ben curato ed una brochure professionale possono essere strumenti di marketing molto efficaci, spesso sottovalutati (o totalmente ignorati) dai traduttori freelance. Non perdete l’occasione di aumentare il vostro volume d’affari: questo webinar fornisce informazioni e consigli pratici sull’utilizzo di questi due materiali pubblicitari e di come realizzarne una versione professionale in poco tempo.

    Nello specifico, parleremo di:
    • Comunicazione pubblicitaria efficace
    • Adattare i materiali di marketing alle esigenze del nostro pubblico
    • Brochure: contenuti, modelli, risorse
    • Siti internet: contenuti, stile, ottimizzazione
    • Errori da evitare
    Target audience
    Questo corso è pensato per
    • Professionisti che abbiano appena iniziato la propria attività da freelance
    • Professionisti esperti che intendano ampliare il proprio volume d'affari
    Learning objectives
    Un sito internet è un mezzo di promozione molto utile: come organizzarlo al meglio? Una brochure può essere la soluzione ideale per promuovere la propria attività tra potenziali clienti diretti: come impostarla? Quali informazioni inserire? Come invitare i clienti a contattarvi? Questo webinar fornisce idee e consigli pratici per rispondere a queste ed altre domande.
    Prerequisites
    Non è necessaria alcuna conoscenza specifica pregressa.
    Program
    Click to expand
    • Comunicazione pubblicitaria efficace
    • Adattare i materiali di marketing alle esigenze del nostro pubblico
    • Brochure: contenuti, modelli, risorse
    • Siti internet: contenuti, stile, ottimizzazione
    • Errori da evitare
    Software and system requirements (click to expand)
    Click to expand
    Software

    For PC-based Users:

    • Required: Windows® 8, 7, Vista, XP or 2003 Server
    • Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
    • Internet Connection Required: Cable modem, DSL, or better Internet connection
    • Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

    For Mac®-based Users:

    • Required: Mac OS® X 10.5 – Leopard® or newer
    • Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
    • Internet Connection Required: Cable modem, DSL, or better Internet connection
    • Required: Intel processor (1GB of RAM or better recommended)

    To Use VoIP (microphone and speakers or headset):

    • Required: Fast Internet connection (384 kbps or more recommended)
    • Required: speakers or headset (USB headset recommended)
    • NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

    Recommendations

    • For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
    • For the audio section of the training course, we recommend that you have a headset or speakers.
    • We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

    Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
    Registration and payment information (click to expand)
    Click to expand
    To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

    After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

    How do I access the online platform?

    72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
    Trainer
     Alessandra Martelli    View feedback | View all courses
    Bio: Alessandra Martelli is a freelance translator and copywriter working in the industry since 2002. Alessandra specializes in translation and copywriting projects in the fields of Marketing & Advertising, Market research and Tourism, and she is the “Italian voice” of some of the most important brands operating in the fields of luxury, tourism & hospitality, B2B services worldwide.

    Conference speaker and professional trainer, Alessandra provides hands-on actionable training to freelance translators willing to improve their skills both as professionals and as business owners.

    Website: www.mtmtranslations.com
    Twitter: @mtmtranslations
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    Attendees (18)
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