Personal Branding 101: Build yourself an expert profile online to Find more jobs

Formats: Webinar presentations
Topics: Expand your business and advance in your career
Business of Translation and Interpreting
Software, tools & computing

Course summary
Start time:Feb 16, 2011 16:00 GMT     Add to calendar

Duration: 60 minutes. Check what time the course is running in your local time here
Summary:Get more and better jobs being listed in Google and controlling what is shown about yourself in Search Engines. Build your reputation online and get considered as an expert in your field using Personal Branding techniques. Optimize your Social Media profiles in LinkedIn, Proz (and others) in order to have jobs find you (an the other way round).
In this 1h webinar, you will learn how to create and consolidate your reputation of expert understanding the basic concepts of Personal branding.
You will also be learn how Google works and benefit from it to get noticed properly.
Last, but not least, we will see how to get the most of LinkedIn, Proz, and other Social Media profiles to build your credibility online and be considered as an expert in your field.

9 out of 10 employers use Google to evaluate a candidate. Make sure that what they find is accurate, selling and useful for your carreer!

Topics to be covered during the presentation:

• Basics of Personal Branding
• Understanding the Google ranking
• Optimizing the LinkedIn Profile
• Optimizing the Proz Profile
• Making a Google profile
• Other Online activities & Social Media profiles to consider

Further development:

Feb 23rd 4:00pm GMT - Personal Branding 102: Have jobs find you establishing a Top Selling Expert reputation
Mar 2nd 4:00pm GMT - Personal Branding 103: Boost your Freelancer (& Agencies) activity optimizing your LinkedIn profile
Mar 9h 4:00pm GMT - Personal Branding 104: Get Twitter and Facebook up and running for your professional success
Mar 16 16:00 GMT - Personal Branding 105: Generate more jobs opportunities with Advanced Networking strategies

Register for the 5 webinars in the series (Personal Branding 101, Personal Branding 102, Personal Branding 103, Personal Branding 104, Personal Branding 105) and get one for FREE!
Pay only 60 USD (regular price 75USD). Click here to buy with the discount. Participation fee includes unlimited access to the webinars recordings whether you can attend the full live sessions or not.

Related webinars:

Social Media 101: Set up and maintain a professional blog to get known by customers and prospects
Social Media 102: Understand & Get the most of Twitter to meet prospects and create opportunities
Social Media 103: Get more productive online Synchronizing your social media activities
Social Media 104: Find professional Growth on Facebook (and other social networks you may not know)
Target audience
• Freelancers (experienced or not),
• Agencies and companies,
• Job Seekers,
• Business professionals...
Learning objectives
In this webinar, you will learn how to:

• Create a Top-selling Brand out of yourself
• Build and control your reputation
• Get listed properly in Google and other Search Engines
• Benefit for Social Media profiles to position yourself as an expert

At the end of this course, you will be able to act on what appears on Google and more important make sure that you control it.
Click to expand
- Personal Branding Basics
- Understanding the Google ranking
- Optimizing a LinkedIn Profile
- Optimizing a Proz Profile
- Making a Google Profile
- Other online activities and social Media Profiles to consider
Virtual platform system requirements
Click to expand
For webinars:
Virtual platform system requirements

For PC-based Users:

• Required: Windows® 7, Vista, XP, 2003 Server or 2000 (Linux is not supported)
• Required: Internet Explorer® 6.0 or newer, or Mozilla® Firefox® 3.0 or newer (JavaScript™ and Java™ enabled) . If needed, download Java here.
• Internet Connection Required: Cable modem, DSL, or better recommended
• Recommended: Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (2 GB of RAM for Windows Vista)

For Mac®-based Users:

• Required: Mac OS® X 10.4 (Tiger®), OS X 10.5 (Leopard®), OS X 10.6 (Snow Leopard®)
• Required: Safari™ 3.0 or newer, Firefox® 2.0 or newer; (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL or better recommended
• Required: PowerPC G4/G5 or Intel processor, 512 MB of RAM or better

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.


• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and access
Click to expand
Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Soyculto    View feedback | View all courses
Bio: Since he founded Soyculto in Buenos Aires in 2006, Sebastien Yanni is helping Latin American Corporate firms, SMB and individuals to develop, implement and operate sustainable growth strategies for long-term success.

Using Digital Marketing (SEO, Social Media Marketing), Business common sense & entrepreneurship methods, Sebastien proposes customized solutions oriented on optimized ROI to cope with Companies ambitions and situations.

As an enthusiast entrepreneur, Sebastien has created various companies. He now assists startup teams & coaches project owners into their path to success.

In all his ventures, Sebastien promotes efficiency, consistency, transparency and organization to customers/teams as he believes these are keys to find a long lasting growth in all business contexts.

Trilingual, Sebastien speaks and uses daily French, English and Spanish.
Comments about this course

Personal Branding 101: Build yourself an expert profile online to Find more jobs

Nathalie Reis Identity Verified
Local time: 02:12
Member (2004)
English to French
I missed...Feb 16, 2011

...the last 20 minutes as I had another commitment. Can you tell me how I can have access to recording and slides please?

Thank you!

Nathalie Reis

Video Mar 10, 2011

Hello Nathalie,

I am sorry for the delay in reply but the video along with handouts should have been emailed to all registered and paid users.

If you have not received a link please find the video here:

Also you can find the video in the video center, ...
See more
Hello Nathalie,

I am sorry for the delay in reply but the video along with handouts should have been emailed to all registered and paid users.

If you have not received a link please find the video here:

Also you can find the video in the video center, , and/or in your My videos,

Please check if your PC meets the system requirements: videos require a current flash player. Update here:

With low bandwidth Internet connections the video playback may buffer and load slowly, in this case we recommend you wait the whole or most part of the video to load before playing.

I hope this helps.

My bests,


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Feedback on this course (4)
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