Create a short and practical marketing plan for your freelance translation business

Formats: Webinar presentations
Topics: Business of Translation and Interpreting
Business skills for translators
Marketing for translators
Marketing tools for translators

Course summary
Start time:Apr 4, 2018 15:00 GMT     Add to calendar

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If you purchased the webinar please find the video at your My videos page

A certificate of attendance can be downloaded at

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Check what time the course is running in your local time here.

The webinar can be purchased individually, but if you wish to participate in all sessions from the bundle you might wish to purchase three online sessions as a complete package at a special price for only 90 USD 69 USD today!

See other sessions from the bundle below:

* March 23 Creating and optimizing a website for your translation business

* April 4 Create a short and practical marketing plan for your freelance translation business

* May 22 How to create profitable and rewarding relationships with translation agencies

Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.

Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your profile.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Useful links:
Once uploaded, the video will be available from the video centre training cancelation policy.

Duration:60 minutes
Summary:Create a short and practical marketing plan for your freelance translation business in one hour. This course will provide you with a template to create a short marketing plan and we will go through the plan step, by step, giving you examples for your translation business and a chance to fill in your own marketing plan. When finished you will have an overview of your marketing situation and a to do list for the coming 6-12 months for getting more or better clients and to stand out among your competitors.
Writing a short marketing plan can give you a guideline for your marketing efforts. It can be prepared quickly and gives you a to-do list in addition to a general snapshot of your marketing situation. All examples are customized for the translation industry and after this session you will have your own marketing plan for the next 6-12 months.

Critical elements of the one-page marketing plan:

Vision, Mission and Goals: Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals).

SMART Goals: You will break down your goals into manageable steps.

Target customers. Who do you want to serve or market to? What are their needs, behaviors, desires, interests, preferences? What are the best ways to market to them? What trends affect them? What new needs do they have? How can you help them?

Tactics. What worked last year? What did not work? What tactics will you implement next year and next month? Do these tactics fit your budget? What are the alternatives?

Timeline. When will you execute each marketing tactic and who will do the work?

Results Tracking. What results do you expect from each tactic? How will you track them? How does each tactic tie back to your business goals?
Target audience
Freelancers starting in the translation industry.
Experienced freelancers who want to expand their clients database.
Learning objectives
This course is based on a practical marketing plan templatethat we will go through step, by step, giving you examples for your freelance translation business and a chance to fill it in on your own. At the end of the hour you will have a first draft for a marketing plan for your situation, based on which you will be able to get new clients, more clients, and/or better clients and you will know what to do every day to take your business forward.
A desire to create a to do list for your marketing efforts for next year and grow your freelance translation business.
Click to expand
• Presentation and description of a marketing plan template for freelance translators.

• Current situation

• Target Market – This is who you’re hoping to reach with your marketing message

• Goal(s) – Choose specific and measurable goals that you hope to attain with your marketing efforts, and note them on your one page marketing plan.

• Strategies - Strategies very generally state how you plan to reach your goals. For example, if your goal is to get 5 new clients, an example strategy would be to use LinkedIn to network with your target market, or to find and go to 2 local networking events. Anything more specific would be considered a “tactic.”

• Yearly Marketing Budget - You need to estimate your yearly marketing budget, which will serve as a guideline when choosing your marketing tactics.

• Monthly Tactics – Here’s where you’ll choose very specific marketing tactics that fit within your strategies and your marketing budget. This one page marketing plan template lets you break them down monthly in order to ensure that your marketing efforts are continual, instead of using up the marketing budget on one or two tactics early on.
System requirements
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Virtual platform system requirements

For PC-based Users:

• Required: Windows® 7, Vista, XP, 2003 Server or 2000 (Linux is not supported)
• Required: Internet Explorer® 6.0 or newer, or Mozilla® Firefox® 3.0 or newer (JavaScript™ and Java™ enabled) . If needed, download Java here.
• Internet Connection Required: Cable modem, DSL, or better recommended
• Recommended: Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (2 GB of RAM for Windows Vista)

For Mac®-based Users:

• Required: Mac OS® X 10.4 (Tiger®), OS X 10.5 (Leopard®), OS X 10.6 (Snow Leopard®)
• Required: Safari™ 3.0 or newer, Firefox® 2.0 or newer; (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL or better recommended
• Required: PowerPC G4/G5 or Intel processor, 512 MB of RAM or better

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.


• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration & payment information
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Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
 Tess Whitty    View feedback | View all courses
Bio: Tess Whitty has been a successful freelance translator and entrepreneur for over 10 years and owns the company Swedish Translation Services. Her educational and professional background is in marketing and she is passionate about sharing her knowledge with other freelancers in the form of presentations, training, mentoring and consulting. She is also the author of the book “Marketing Cookbook for Translators”, with easy to follow “recipes” for marketing your translation services and achieving a successful freelance lifestyle, and the award winning podcast “Marketing Tips for Translators”. For more information, and to connect, go to or
Comments about this course

Create a short and practical marketing plan for your freelance translation business

Monika Jaross Identity Verified
United Kingdom
Local time: 18:58
Member (2018)
English to Hungarian
2019?Feb 27, 2018

Hi. Is this course really scheduled for 2019 or is this just a typo?
Thank you.

2019?Feb 27, 2018

Monika Jaross wrote:

Hi. Is this course really scheduled for 2019 or is this just a typo?
Thank you.

Hi Monika,

Thank you for the heads-up! Let me confirm here that the session will take place in 2018. The page has been updated accordingly.

See you on the webinar!:)

My bests,


Maria Isabel Rodrigues
Local time: 18:58
Member (May 2019)
English to Portuguese
+ ...
Buying 3 lateApr 3, 2018


Buying the 3 courses today (April 3) will I have access to the video from March 23 (Creating and optimizing a website for your translation business)?

Best regards,

Buying 3 lateApr 3, 2018

Maria Isabel Rodrigues wrote:


Buying the 3 courses today (April 3) will I have access to the video from March 23 (Creating and optimizing a website for your translation business)?

Best regards,

Hi Maria,

Thank you for your interest in training at Sure, even if you did not attend the previous webinar, purchasing the bundle will give you unlimited access to the webinar video plus handouts and to the upcoming webinars.

Please do not hesitate to let me know if you have any doubts. Thanks!

My bests,


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Ana Florencia Fernandez
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