Freelance Translator Sales and Marketing Workshop

This workshop uses tutor-led instruction. It takes a very practical look at what you, as a freelance translator, interpreter or subtitler, can do to promote your services and will help you to decide upon the:

• methods of promotion that suit your:
o personality
o ambition
o skills
o budget
o subject, industry and areas of specialism
o level of commitment
o working style
• advantages and disadvantages of dealing with translation companies and direct clients
• mix of agency and direct clients that is right for you
• pricing model that maximises your chargeable rates
• type of business and clients you want to work with
• way you position yourself and how to price translation tools such as translation memory
The workshop will look at underlying sales and marketing techniques such as:
• Web sites, search engine optimisation and on-line presence
• Direct mail
• Cold-calling
• Asking and answering difficult ‘sales’ related questions
• Pricing strategies and negotiation
• Service mix, features, advantages and benefits, and USBs - Unique Selling Benefits

What will I get out of it?
The opportunity to:
• learn new promotional techniques or improve existing ones
• discuss all these issues and more with your peers, in a structured but informal manner whilst developing your own business strategy

What’s included?
• Tutor-led instruction, exercises, and quick quizzes.
• Workshop notes (as a PDF) and certificate
• Access to webinar video.

Price for the complete 6 hour webinar (three sessions of 2 hours each).

Student members: 75 USD
Members: 85USD
Users: 90 USD

Payment can be done online with credit card, paypal moneybookers or wire transfer. Please click on the buy button on the right to purchase your spot.

Also, for some countries, local payment will be available, see Local payment option for training sessions for more information.

All sessions will be recorded. If you are interested in the webinar and cannot attend a session in one of these days, please write to [email protected]

For PC-based Users

• Required: Windows® 2000, XP, 2003 Server or Vista
• Required: Internet Explorer® 6.0 or newer, or Mozilla® Firefox® 2.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL or better recommended
• Recommended: Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (2 GB of RAM for Windows Vista)

For Mac®-based Users

• Required: Mac OS® X 10.4 (Tiger®) or later
• Required: Safari™ 3.0 or newer, Firefox® 2.0 or newer; (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL or better recommended
• Required: PowerPC G4/G5 or Intel processor, 512 MB of RAM or better

To Use VoIP (mic & speakers)

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: Microphone and speakers (USB headset recommended)

Please click here to test your connectivity before the webinar.

Doug Lawrence    View feedback | View all courses

Bio: Doug Lawrence is a sought-after international speaker with an engaging style that is energetic, informative, and based on almost 20 years in the translation industry; having held several international sale roles with leading translation companies and a translation tool vendor. Mr. Lawrence is a passionate advocate for the professional translation industry, working to raise its profile and promote the value chain mentality in clients, translation companies, freelancers and educators. Lawrence founded the UK’s leading independent translation technology consulting company, Amicus TransTec, in 2006. In 2007 Lawrence created the industry’s leading sales training programme Selling Translations™ which now consists of 20 courses and has been completed in various forms by over 4800 translation professionals from over 120 countries. Selling Translations™ has been approved by the UK ATC, UK ITI and ProZ.com. When not delivering training or running Amicus TransTec, Lawrence works for the UK Government as an Export Communications Consultant for UK small and medium sized businesses. Lawrence is a consultant lecturer on the Master in Translation Studies at Aston University in the UK, and the Instructor for the ITSE 6083 Managing the Sales Process programme for the Austin Community College Texas, USA. He is also a Business Language Champion visiting schools and encouraging children to study languages. Lawrence is one of the UK's Principal Experts to ISO TC 37 and is a qualified ISO 9001 Lead Auditor. Lawrence holds a BSc in Computer Science and an MBA. He lives in the UK with his wife and daughter and enjoys keeping fit with running, yoga and resistance training. He is a keen amateur linguist, learning a little of the language of each country he visits.