Introduction to transcreation - basic approach, tools and requirements

Formats: Videos
Topics: Translation project management
Translation quality assurance
Language specific courses

Course summary
Availability:This training is available on-demand

Duration: 60 minutes
After you purchase access click here to watch the video.

Language:English
Summary:In one hour, learn the basic differences between translation and transcreation with practical examples and simple, clearly broken down methodologies. You will also know what to expect from transcreation project managers and from the creative brief in order to produce and deliver the best work possible.
Description
This webinar will introduce you to the basics of transcreation and copywriting. It is suitable for trained and experienced translators who have decided to branch out into creative translation and graduate translation students thinking of launching a freelance career for themselves in marketing translation. The webinar will also touch on what a good project manager in the sector should provide to the linguists, and what a good creative brief looks like.

Training program:

- Transcreation terminology
- What makes a good brief
- How to ensure that you follow the brief closely
- What is backtranslation
- What is the difference between an alternative and a variant
Target audience
- Experienced 'long copy' translators who want to expand to creative adaptation
- Freelancers starting in marketing adaptation
- Graduates (Masters in translation) who want to work as freelance copywriters
- Graduates who would like to work as a project managers in marketing adaptation and advertising
- Lecturers who are thinking of introducing transcreation to their translation students
Learning objectives
In this webinar you will learn:

- The basic terminology used in marketing adaptation projects
- How to approach copy for transcreation
- The right questions you need to ask
- What you will need to do a good job
- What can be expected of you
Prerequisites
See the prerequisite experience above

Word or Excel
A pen and paper
Your creative juices :-)
Access to a dictionary (standard and synonyms)
Program
Click to expand
- Transcreation terminology
- What makes a good brief
- How to ensure that you follow the brief closely
- What is backtranslation
- What is the difference between an alternative and a variant
Virtual platform system requirements (click to expand)
Click to expand
ProZ.com videos require a current flash player. Update here: http://get.adobe.com/flashplayer/

With low bandwidth Internet connections the video playback may buffer and load slowly, in this case we recommend you wait the whole or most part of the video to load before playing.
Registration and payment information (click to expand)
Click to expand
Price: 20.00 USD
Click on the buy button on the right to purchase your seat

Participation fee includes unlimited access to the recording and handouts provided by the trainer.

How do I purchase the video?

To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records.

How do I access the video?

Once the payment is processed you will be able to watch the video here.

Where can I find a certificate of attendance?

A certificate of attendance can be issued upon training completion and as per your request. A certificate of attendance can be downloaded at http://www.proz.com/profile/?show_mode=standard#trainings
Trainer
Unbounded Arts    View feedback | View all courses
Bio: Constance considers herself a Third Culture kid and a life long student. Born in Paris, France, she is a native French speaker, and a general lover of languages, travels, music and academia. Having lived and traveled in several continents, she is very comfortable working with people from different cultural backgrounds. She has made her home in the UK for over a decade now.

Constance holds a Certificate in Translation from the British Institute in Paris, a Diploma in Translation from the Chartered Institute of Linguists, a Masters in Research (Language, Discourse and Communication) from Kings College London.

She also holds a PGCE/DTLLS, the Professional Graduate Certificate in Education, and taught French and Translation to adult learners in a FE college for three years. She was a translator and interpreter for over 15 years and has been working as a Translation Team leader and Account Director in a Marketing and Communications agency for the last 5 years.
Comments about this course

Introduction to transcreation - basic approach, tools and requirements

Frances Nichol Identity Verified
Spain
Local time: 17:12
Member (2016)
Chinese to English
Copy of the course materialsApr 14, 2017

Could you please share the course materials, i.e. the powerpoint from the webinar? It was a good webinar and I'd like a copy, thanks!

 
Copy of the course materialsApr 18, 2017

Frances Nichol wrote:

Could you please share the course materials, i.e. the powerpoint from the webinar? It was a good webinar and I'd like a copy, thanks!


Hello Frances,

Thank you for your interest in ProZ.com training.

A link to handouts has been just emailed to you as requested.

Hope this helps.

My bests,
Helen


 

Nadezhda Rechkina
Russian Federation
Local time: 02:12
hand-outsApr 8

Hello!
Can I also ask for an electronic copy of materials presented at the course?
Thanks.


 
hand-outsApr 8

Nadezhda Rechkina wrote:

Hello!
Can I also ask for an electronic copy of materials presented at the course?
Thanks.


Hi Nadezhda,

I have emailed the link as requested, as well as for another course.
And by the way, you can already download certificates of attendance from your ProZ.com profile main page.

Kind regards,
Helen


 

Sign in to add a comment

To report site rules violations or get help, contact a site moderator:

Moderator(s) of this forum
Helen Shepelenko[Call to this topic]

You can also contact site staff by submitting a support request »
This discussion can also be accessed via the ProZ.com forum pages.


Course registration
To view pricing and payment options for this course, you must login to your ProZ.com account.

Do you have any questions about ProZ.com training?
Read the training FAQ »

Still need help? Submit a support request »

Would you like to share your thoughts about the ProZ.com training platform? Click here to discuss this feature in the forums »

Send a colleague information about this course
Your name:
Your friend's name:
Your friend's email:

Feedback on this course (2)
Extremely satisfied (5 out of 5)
Very satisfied (4 out of 5)
"The course is really interesting and provides many examples of source text, giving translators the c..." Read more

Attendees (11)
Course limit: 80
Nathalie Warner
Registered and paid 
Elizabeth Nenque
Registered and paid 
Elma de Jong
Registered and paid
Juliana Lima
Registered and paid 
Catharina Dember
Registered and paid 
Ana Cardoso
Registered and paid 
Eleonora Tasinato
Registered and paid
Harris Morgan
Registered and paid
Roberta Zuppet
Registered and paid 
Barbara Allione
Registered and paid
Nadezhda Rechkina
Registered and paid


All of ProZ.com
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search