Create a One Page Marketing Plan For Freelance Translators

Formats: Webinar presentations
Topics: Getting established in the translation industry
Business of Translation and Interpreting

Course summary
Start time:Mar 9, 2017 15:00 GMT     Add to calendar

The session has already taken place. A link to the video will be added for purchase within one working week after the session at

A certificate of attendance can be downloaded at

Duration: 60 minutes.

Check what time the course is running in your local time here.

The webinar can be purchased individually, but if you wish to participate in all sessions from the bundle you might wish to purchase five online sessions as a complete package at a special price. Purchase four online sessions for only 125 USD 75 USD today!

See other sessions from the bundle below:

March 9 Create a One Page Marketing Plan For Freelance Translators

March 30 Creating and optimizing a website for your translation business

May 18 The minimalist guide to social media for translators

On-demand training The price is right – pricing strategies for your translation services

Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.

Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your profile.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Useful links:
Once uploaded, the video will be available from the video centre training cancelation policy.

Summary:Create a one page marketing plan for your freelance translation business in one hour. This course will provide you with a template to create a short marketing plan and we will go through the plan step, by step, giving you examples for your translation business and a chance to fill in your own marketing plan. When finished you will have an overview of your marketing situation and a to do list for the coming year for getting more or better clients and to stand out among your competitors.
Writing a one page marketing plan can give you a guideline for your marketing efforts without the time commitment of preparing a full marketing plan. It can be prepared quickly and gives you a to-do list in addition to a general snapshot of your marketing situation. All examples are customized for the translation industry and after this session you will have your own marketing plan for 2011.

Critical elements of the one-page marketing plan:

Vision, Mission and Goals: Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals).

SMART Goals: Goals should be Specific, Measurable, Achievable, Realistic and Timely.

Customer Segments or Personas. Who does your company serve? What are their needs, behaviors, desires, interests, preferences? What are the best ways to market to them? What trends affect them? What new needs do they have?

Tactics. What worked last year? What did not work? What tactics will you implement next year? Do these tactics fit your budget? What are the alternatives?

Timeline. When will you execute each marketing tactic and who will do the work?

Results Tracking. What results do you expect from each tactic? How will you track them? How does each tactic tie back to your business goals?
Target audience
• Freelancers starting in the translation industry.
• Experienced freelancers who want to expand their clients database.
Learning objectives
This course is based on a one page marketing plan that we will go through step, by step, giving you examples for your freelance translation business and a chance to fill it in on your own.
A desire to create a to do list for your marketing efforts for next year and grow your freelance translation business.
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• Presentation and description of the one page marketing plan template.

• Target Market – This is who you’re hoping to reach with your marketing message (including demographics, like age groups, ethnic groups, sex, location, etc.).

• Industry Trends – If your industry is experiencing widespread growth or decline, it might affect your marketing efforts, so you need to be aware of that and take note of it.

• Goal(s) – Choose specific and measurable goals that you hope to attain with your marketing efforts, and note them on your one page marketing plan.

• Strategies - Strategies very generally state how you plan to reach your goals. For example, if your goal is to increase listeners of your podcast by 10,000 in a year, an example strategy might be to invite well-known people in your industry to be guests on the show. Anything more specific would be considered a “tactic.”

• Yearly Marketing Budget - You need to estimate your yearly marketing budget, which will serve as a guideline when choosing your marketing tactics.

• Marketing Mix - The marketing mix is basically a breakdown of the 4 Ps of marketing.

• Top 3 Competitors – While you likely have many competitors, pick at least the top three competitors that you’ll need to position your products or services against in order to analyze them and form a comparison. By “top competitors” we’re talking about those that are most directly related to you; not necessarily the most well-known.

• Your Strengths – List your primary strengths as opposed to your top competitors.

• Your Weaknesses – List your primary weaknesses as opposed to your top competitors. Saying “I don’t have any weaknesses,” isn’t acceptable. Every entrepreneur has weaknesses in the competitive environment. You can’t overcome them if you don’t acknowledge them.

• Monthly Tactics – Here’s where you’ll choose very specific marketing tactics that fit within your strategies and your marketing budget. This one page marketing plan template lets you break them down monthly in order to ensure that your marketing efforts are continual, instead of using up the marketing budget on one or two tactics early on.
System requirements
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For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store


• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration & payment information
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Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
 Tess Whitty    View feedback | View all courses
Bio: Tess Whitty has been a successful freelance translator and entrepreneur for over 10 years and owns the company Swedish Translation Services. Her educational and professional background is in marketing and she is passionate about sharing her knowledge with other freelancers in the form of presentations, training, mentoring and consulting. She is also the author of the book “Marketing Cookbook for Translators”, with easy to follow “recipes” for marketing your translation services and achieving a successful freelance lifestyle, and the award winning podcast “Marketing Tips for Translators”. For more information, and to connect, go to or
Comments about this course

Create a One Page Marketing Plan For Freelance Translators

Emma Tanaka Identity Verified
Local time: 01:10
English to Japanese
+ ...
Template PDFMar 28, 2017

Hi, I missed the chance to download the pdf. Any chance I can grab one now? I enjoyed the course, it's very helpful just like the rest of your courses !

Template PDFMar 28, 2017

Emma Tanaka wrote:

Hi, I missed the chance to download the pdf. Any chance I can grab one now? I enjoyed the course, it's very helpful just like the rest of your courses !

Hello Emma,

I have forwarded a link to training materials via email as requested.

Hope this helps.

My bests,


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Feedback on this course (3)
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