Personal branding for translators: ideation and creation

Formats: Webinar presentations
Topics: Business skills for translators
Marketing for translators
Personal branding

Course summary
Start time:Dec 15, 2015 15:00 GMT     Add to calendar

The session has already taken place. A link to the video will be added for purchase within one working week after the session at http://www.proz.com/translator-training/course/11311

If you purchased the webinar please find the video at your My videos page http://www.proz.com/videos/my_videos

A certificate of attendance can be downloaded at http://www.proz.com/profile/?show_mode=standard#trainings





Duration: 60 minutes.

Check what time the course is running in your local time here.

Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your ProZ.com profile.

Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:English
Summary:Manage the creation of your brand and make it personal, unique and truly yours. Simple steps and tools to overcome the creative block and create a brand that will be meaningful for you and your target market. Use your brand as a promotional tool to attract the right clients and help your business to grow.
Description
In one hour we will see how to create a personal brand that will work for your translation business and will help you to be recognised and become more visible. Learn how does the ideational phase works, from brainstorming to naming and how to put everything into practice, without getting lost.
Target audience
- Experienced freelancers who want to create their brand and improve their marketing strategies
- Freelancers who wants to find more clients and get noticed
- Young freelancers in the process of establishing their own business
- Young and experienced translators interested in creating a personal brand for their business
Learning objectives
In this course we will learn how to:
• pick the right idea and turn into a personal brand
• think creatively and find the right name
• crate a visual identity that works for your business
• manage your brand from its creation to its actual usage
Prerequisites
General interest for the topic
Program
Click to expand
Contents will include:
• creative brainstorming that works
• planning and turning your idea into a practical strategy
• how to create a brand that works for you and your market:
- naming
- visual identity
- examples from the industry and out of the industry that can inspire us
• how to use your brand to find more clients:
- promotional material
- brand awareness
• increase your visibility and find more clients: tips and branding ideas
Virtual platform system requirements
Click to expand
Virtual platform system requirements
For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: OS X 10.7 Lion, 10.8 Mountain Lion, 10.9 Mavericks and 10.10 Yosemite
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Fast Internet connection (384 kbps or more recommended)
• Speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at www.saracolombotranslations.com
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
Comments about this course

Personal branding for translators: ideation and creation

Helena Guimarães Identity Verified
Portugal
Local time: 23:29
Member (2014)
English to Portuguese
+ ...
Personal branding for translators: ideation and creationNov 6, 2015

Sounds great!

 

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Feedback on this course (1)
Very satisfied (4 out of 5)
"Great presentation, especially for website creation novices like me."

Attendees (12)
Antje Lücke
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Agnes2101
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Teresa Sousa
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Maria Teresa Pozzi
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Kristina Licen
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Binod Ringania
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Diana Singureanu
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Lydia Marquardt
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Monica Ann De Bari
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Anne Géraldine Macías Alby
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Deepti Limaye
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Adjo Agbossoumonde
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alex suhoy
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Barbara Cerar
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Kuan-Pi Chung
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Anna Volozhynova
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Rita Sanfilippo
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Yoshiko Fujii (X)
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Daniela Colombo
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Kit Rumpenhorst
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Alexandra Goldberg
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