Personal branding per traduttori: dalla ideazione alla creazione del tuo brand

Formats: Videos
Topics: Business of Translation and Interpreting
Business skills for translators
Marketing for translators
Personal branding
Marketing tools for translators

Course summary
Availability:This training is available on-demand

Duration: 60 minutes

After you purchase access click here to watch the video.

Language:Italian
Summary:Gestire la creazione del tuo brand e renderlo personale, unico e veramente tuo. Semplici passi e strumenti per superare il blocco creativo e creare un brand che attiri l'attenzione dei clienti giusti. Usare il personal branding come strumento promozionale per attrarre i clienti giusti e renderti più visibile.
Description
In un'ora vedremo come creare il tuo personal brand, dalla sua ideazione all'effettiva scelta degli elementi di design che lo caratterizzano. Impareremo ad identificare le fasi della creazione e come dare valore al tuo profilo professionale grazie al branding.
Target audience
-Traduttori interessati al personal branding
- Giovani traduttori
- Traduttori esperti interessati a creare un brand
Learning objectives
In questo corso impareremo a:
• selezionare l'idea giusta e trasformarla in un personal brand
• pensare in modo creativo e trovare il nome giusto
• quali sono gli elementi di design più importanti e come usarli per creare un brand unico
• gestire il processo di branding dalla sua creazione al suo effettivo utilizzo
• usare il personal branding per trovare più clienti e diventare più visibili
Prerequisites
Nessuno
Program
Click to expand
I contenuti del corso includono:
• cos'è il brainstorming creativo e come funziona
• come creare un personal brand che funziona:
- naming
- visual identity
- esempi utili e storie di grande ispirazione
• come utilizzare il brand per trovare più clienti:
- materiale promozionale
- branding awareness
• migliorare la visibilità e trovare più clienti: suggerimenti e idee di branding
Virtual platform system requirements
Click to expand
ProZ.com videos require a current flash player. Update here: http://get.adobe.com/flashplayer/

With low bandwidth Internet connections the video playback may buffer and load slowly, in this case we recommend you wait the whole or most part of the video to load before playing.
Registration and payment information (click to expand)
Click to expand
Price: 20.00 USD
Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here.
Trainer
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at www.saracolombotranslations.com
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
Comments about this course


Course registration
To view pricing and payment options for this course, you must login to your ProZ.com account.

Do you have any questions about ProZ.com training?
Read the training FAQ »

Still need help? Submit a support request »

Would you like to share your thoughts about the ProZ.com training platform? Click here to discuss this feature in the forums »

Send a colleague information about this course
Your name:
Your friend's name:
Your friend's email:

Attendees (1)
Course limit: 200
Gian_Luca (X)
Registered and paid 


All of ProZ.com
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search