Personal branding per traduttori: dalla ideazione alla creazione del tuo brand

Formats: Webinar presentations
Topics: Business of Translation and Interpreting
Business skills for translators
Marketing for translators
Personal branding
Marketing tools for translators

Course summary
Start time:Nov 20, 2014 13:00 GMT     Add to calendar

The session has already taken place. A link to the video will be added for purchase within one working week after the session at http://www.proz.com/translator-training/course/11195

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Language:Italian
Summary:Gestire la creazione del tuo brand e renderlo personale, unico e veramente tuo. Semplici passi e strumenti per superare il blocco creativo e creare un brand che attiri l'attenzione dei clienti giusti. Usare il personal branding come strumento promozionale per attrarre i clienti giusti e renderti più visibile.
Description
In un'ora vedremo come creare il tuo personal brand, dalla sua ideazione all'effettiva scelta degli elementi di design che lo caratterizzano. Impareremo ad identificare le fasi della creazione e come dare valore al tuo profilo professionale grazie al branding.
Target audience
-Traduttori interessati al personal branding
- Giovani traduttori
- Traduttori esperti interessati a creare un brand
Learning objectives
In questo corso impareremo a:
• selezionare l'idea giusta e trasformarla in un personal brand
• pensare in modo creativo e trovare il nome giusto
• quali sono gli elementi di design più importanti e come usarli per creare un brand unico
• gestire il processo di branding dalla sua creazione al suo effettivo utilizzo
• usare il personal branding per trovare più clienti e diventare più visibili
Prerequisites
Nessuno
Program
Click to expand
I contenuti del corso includono:
• cos'è il brainstorming creativo e come funziona
• come creare un personal brand che funziona:
- naming
- visual identity
- esempi utili e storie di grande ispirazione
• come utilizzare il brand per trovare più clienti:
- materiale promozionale
- branding awareness
• migliorare la visibilità e trovare più clienti: suggerimenti e idee di branding
Virtual platform system requirements
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Virtual platform system requirements

Test your connectivity before the online session takes place: http://www.proz.com/faq/4997#4997.

For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.6 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Fast Internet connection (384 kbps or more recommended)
• Speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
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Click on the buy button on the right to purchase your seat

Participation fee includes:

• access to webinar session.
• unlimited access to the webinar recording.
• powerpoint slides to remind participants of the key points and lessons learned.
• certificates of attendance.

How do I purchase my spot?

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at www.saracolombotranslations.com
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
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