Come attirare nuovi clienti - Strategie di marketing

Format: Webinar presentations
Topic: Business of Translation and Interpreting

Course summary
Start time:May 6, 2014 09:00 GMT     Add to calendar

The session has already taken place. A link to the video will be added for purchase within one working week after the session at http://www.proz.com/translator-training/course/8083

If you purchased the webinar please find the video at your My videos page http://www.proz.com/videos/my_videos

A certificate of attendance can be downloaded at http://www.proz.com/profile/?show_mode=standard#trainings

Language:Italian
Summary:Vuoi migliorare la tua presenza sul mercato? Ecco il corso ideale per te: imparerai a organizzare la tua attività, a promuoverla usando gli strumenti adeguati e a fidelizzare i tuoi clienti!
Description
In un'ora imparerai ad organizzare la tua attività professionale di traduzione/interpretariato utilizzando le principali tecniche di marketing e web marketing.

This content was created by Irene Acler.
Target audience
Il corso è formulato per:
- chi inizia a lavorare nel mondo della traduzione
- chiunque sia interessato ad approfondire l'ambito del marketing per migliorare la propria attività professionale.
Learning objectives
Con questo webinar imparerai a:
* gestire la tua attività in modo professionale
* migliorare la tua presenza sul mercato della traduzione/interpretariato
* conoscere e sfruttare a tuo vantaggio i principali social network
* fidelizzare i tuoi clienti
* offrire un prodotto/servizio adeguato alle richieste del mercato.
Prerequisites
Non sono richiesti software specifici.
Program
Click to expand
* Che cos'è il marketing? Perché è importante per traduttori e interpreti?
* Il marketing mix
* Il web marketing
* GCM: blog, forum, newsgroup
* Siti web
* Social network
Virtual platform system requirements
Click to expand
Virtual platform system requirements

For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.6 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
Irene Acler    View feedback | View all courses
Bio: Irene Acler is an English-Italian and Spanish-Italian professional translator. She obtained her bachelor's degree and master's degree in Foreign Languages for Business, International Communication and Tourism at the University of Trento, Italy. She started working as a freelance translator in 2010 creating her own brand, Studio Acler. She offers a wide range of services, behind translation, such as proofreading, editing, website creation, localization, web content writing, glossary creation. In addition, she teaches English and Spanish in local state and private schools.

Follow her on Twitter @IreneAcler, check her professional profile on Facebook and join her blog Appunti di una traduttrice for tips about translation and interpreting.
Comments about this course


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Feedback on this course (5)
Extremely satisfied (5 out of 5)
"Clear, well-structured and straight-to-the-point ptresentation."
Very satisfied (4 out of 5)
Very satisfied (4 out of 5)
Very satisfied (4 out of 5)
Somewhat satisfied (3 out of 5)
"Avrei preferito che la prima parte del webinar, dedicata alle "teorie" sul marketing, fosse spiegata..." Read more

Attendees (12)
Centrolingue
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Claudia Lonardi
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Lilia-
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Giusy Esposto
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Chiara Borello
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Nadia Zamboni
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Letizia Olivieri
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maddy08
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Elettra Zanetti
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Stefania Fava
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Federica Rutigliano
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cristinaspn
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Isabella Pattarini
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Eliana Tonon
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Francesca Bedin
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Elisa Brambilla
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