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Translation - English Technology-based consumer durables (TCD) include home appliances (i.e. black goods, white goods and small appliances), digital electronics (i.e. digital camera, camcorder, MP3/4), IT and office products (i.e. notebook computer, desktop computer, printer), and communication products (i.e. mobile phone). Total China Estimation in Chart 1 included traditional shop retail volume and online retail volume.
According to GfK estimation, in 2012, the retail value growth of China TCD market was nearly 9% (YoY), slowing down from 17% in 2011. Communication products (i.e. mobile phone) led the market growth, followed by IT and small appliances, and black goods market performed stably, while white goods and electronics market was in slight decline.
With weak performance in 1H2012, China TCD retail market attracted attentions for its trend in 2H2012 undoubtedly. Market activity was recovering in 2H2012, from the clarification of new round of energy-saving subsidy policy details and models in Jun, 3D HD smart TV Olympic programs driven by retailers in Jul, to price war between e-business operators in Aug, early promotion of “National Day/Mid-Autumn Day” holidays in Sep, and the eye-catching “Nov 11” promotion. Offline and online retailers were rushing for market hotspots. Meanwhile, Overall market attention reached unprecedented height on the increasingly fierce competition of online market. This article tries to explore online and offline channel updates and features of China TCD retailing industry, based on GfK China Retail Tracking.
1. Online market was booming
Currently, Chinese online channels included online sales, TV shopping and catalog sales. In 2012, China online TCD market was exceptionally active, with unceasing news. TCD retailing market had been traditionally an offline market, so the fast development of its online channels in 2012 was eye-catching enough.
Chinese to English: 杭州下沙东方社区农转居公寓/Farmers-to-Citizens Apartment, Oriental Community, Xiasha Economic Development Zone, Hangzhou City General field: Tech/Engineering Detailed field: Architecture
Source text - Chinese 项目说明：
Translation - English Project Description:
This project is located in Xiasha Economic Development Zone of Hangzhou City, beside Yuancheng South Road in the north, Wenyuan North Road in the east, Oriental Road in the west, and Weiyi Road in the south.
The landscaping sequence of “community entrance – community landscaping center – landscaping point – unit entrance” will give residents a strong “home” atmosphere at the first moment of entering the community, who can enjoy various spaces for interactions, activities and recreation. The landscape is diversified from the main entrance to all directions through the collective greening belt, with borad visions at the entrance, beautiful environment, and the whole community is set in a scene where people come into landscape and go out of landscape penetrating the entire community.
In the community set large outdoor spaces for children entertainment, elder recreation, sports and fitness etc. Combining with greening landscape, the community creates an agreeable space.
Chinese to English: 在线市场进入平稳发展阶段/Online Market Stabilizes General field: Marketing Detailed field: Marketing / Market Research
Source text - Chinese 在线市场进入平稳发展阶段
Translation - English Online Market Stabilizes
--China’s Camcorder Online Market Review & Prospect 2012/13
By Lü Silin, GfK China
In 2012, camcorder online market growth slowed down under the influence of macroeconomic conditions and political factors. As the online market competition was heating, price war was escalating among e-business operators. Behind numerous promotions, disadvantages appeared. Although online market diverted a large share of offline market, camcorder online market growth will stabilize under the pressure of various internal and external factors.
Market demand narrowed, online market growth slowed down
According to GfK Total China Estimation, in 2012, China’s camcorder retail volume amounted to 520,000 sets (-18%, YoY), and retail value RMB2.1 billion (-22%, YoY). China’s camcorder market was in the decline for consecutive two years. As shown in GfK China 100 Cities’ Retail Tracking, in 2012, camcorder retail volume amounted to 390,000 sets (-23%, YoY), and retail value RMB1.6 billion (-27%, YoY). The fall of camcorder retail volume in big-medium cities was more obvious than that in national market.
Compared to significant decline of offline market, camcorder online market was growing. According to GfK China Online Market Tracking, in 2012, online market retail volume amounted to 115,000 sets ( 11%, YoY), however, the growth was much lower than that in 2011, due to overall market pressure and political events in 2H2012, as shown in Chart 1.
English to Chinese: resume/简历 General field: Law/Patents Detailed field: Certificates, Diplomas, Licenses, CVs
Source text - English
Manager with more than 9 years of experience in manufacturing process and supplier quality engineering. Fast learner with good understanding of requirements and well execution. Good interpersonal, communication & coordinating skills.
DEPUTY MANAGER, 4 AXES LTD. MALAYSIA; — JUL 2005 - MAY 2012
1) Project Manager for Barco Livedots at EMS (Sea Star Technology & PC Partner). 2) Account Project Leader for key customers - Freecom Technologies, Verbatim (Storage), Fujitsu Technology Solutions. 3) Coordinator on product development and quality related affairs among customers (R&D/ Project Management/ Supply Chain/ Quality Assurance), suppliers (Sales/ Project Management/ Product Engineering/ Test Engineering/ Quality Assurance) and internally. 4) Performed factory and process audits (PCBA/ OEM Assembly), Golden Sample Review (Storage Devices) & Source Inspection when required. 5) Work locations including China Mainland, Hong Kong & Thailand
SUPPLIER QUALITY ENGINEER, SHIN-ETSU (M) SDN BHD; — APR 2003 – JUL 2005
1) Turnkey supplier management on precision plastics injection molding & rubber extrusion suppliers. 2) Incoming quality control, material buy-off. 3) Supplier system & process audit (ISO9001); internal quality audit. 4) Supplier quality improvement activities. 5) First Articles (FA) Qualification for new products/ sources. 6) Cleanliness laboratory Analysis
University Malaya, Kuala Lumpur, Malaysia — Bachelor of Science (Honours with Distinction) Majoring Applied Chemistry, 2003
1) TOEIC score - 985/990 (Dated: 2008/11/30). 2) Multilingual (English, Mandarin, Cantonese, Taiwanese, Malay). 3) Supplier Quality Management – SMI Centre of Excellence Asia. 4) ISO 9001:2000 Internal Quality Audit & Awareness – Quality Issues Training & Consultancy Provider. 5) Geometrical Dimensioning & Tolerancing – German-Malaysian Institute. 6) Fundamentals of Six Sigma (E-Learning) – Knowledge Platform. 7) Statistical Process Control (SPC) – QMS Management Consultants. 8) Quality Metrology Instruments.
Chinese (mother tongue, Simplified & Traditional)
English (fluent in reading, speaking, listening & writing)
French (fluent in reading & writing)
2008.12 – present: Legal Translator, Jun He Law Offices
Job description: I translate legal documents in office, and interpret for lawyers in site. Sometimes, I travel to other cities and countries with senior lawyers for international cases.
2005.3 – 2008.9: Financial Translator, SNP Vite
Job description: I translated financial statements and other listing documents for Hong Kong Exchange. Sometimes, I proofread the outsourced translations before publishing.
2003.10 – 2005.3: Notary Translator, Henan Oriental Translation Company
Job description: I translated the notarized documents for Henan Notary Public Office. Sometimes, I translated industrial and commercial documents for two subsidiaries of Oriental Translation.
“Xiaoyu is a professional killer among translators”, said Mr. Li Shuqi, GM of Oriental Translation.
“We are all relying on Xiaoyu to finish the voluminous work, as other colleagues are not so efficient”, said Mrs. Leung, senior manager of SNP Vite.
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