My German app translations & creative copy
enable Tech companies to expand in Germany. Ask me if you are looking
for a localization pro who...

- has successfully connected major brands with their German audience,
- asks all the important questions upfront to find the best viable solution avoid common issues,
- brings in extensive experience in translation, copywriting, and intercultural consulting
- can explain and justify every word he chooses,
- loves to explore and explain new technology,
- performs best in multicultural teams with ambitious localization goals.

In more than a decade in localization, I have...

- helped shape the German communication style of Facebook,
- written the German style Guide of Canva,
- localized a variety of apps, the latest project being Aware.app,
- transcreated video assets for marketing,
- translated blog posts, websites, books, and other publications that sum up to several millions of words, and
- edited several multilingual book projects.

In more than 20 years in professional writing, I have...

- written SEO optimized blog posts for retail and software companies, as well as the Berlin Tourism Board,
- written social media ads and posts for different SaaS companies such as Bloomreach or Viamedici,
- produced hundreds of high quality online, radio, and print news items for regional and national media.
- taught classes on effective written communication and rhetoric at Bonn University.

Ignore
what they say about German always being longer than English and a bit
cumbersome in comparison. Be reassured: It’s just a matter of writing
skills and experience to make your business work in the target language
and culture. I take pride in creating German marketing assets tailored
to your target audience that are just as concise and fun to read as the
original – or even better.

Beyond translation and copywriting, I
also make sure that my clients are set for long-term success on this
demanding market: According to your brand identity, goals, and target
audience, I can create a style guide and glossary that defines your
German tone of voice. These tools will ensure consistent brand
communication, providing guidance to anyone who writes or translates
corporate content.