Fairfood is an international non-profit campaign and lobby organisation, which prompts the food and beverage industry to make its production and trade more sustainable. In this way Fairfood contributes to the fight against hunger and poverty across the globe.
Fairfood lobbies food and beverage companies and prompts them to employ more sustainable production and trade practices. To achieve this, Fairfood places sustainability broadly on the agenda through different means. Fairfood informs consumers and offers them practical tools to make conscious grocery choices. Fairfood also encourages catering and other service industry companies to shop more sustainably. In addition, Fairfood works with international politicians towards sustainable policies. Fairfood actively participates in the public debate, and conducts international campaigns.
The existence of Fairfood is crucial. About 25,000 people die of hunger every day. That is one person every 3.5 seconds. In addition, 963 million people do not have enough to eat for leading a dignified life . As a result of the high food prices in 2007, an additional 50 million people were affected by undernourishment. Yet, there is more than enough food in the world for everyone. Fairfood attributes a large part of this problem to trade policies of the developed countries. Consequently, Fairfood considers making trade agreements more beneficial for developing countries as part of the solution to the problems of hunger and poverty. In short: eat fair, beat hunger.