Loudness Wars - The practice of trying to make each new commercial music release sound subjectively louder than any previous release, on the misguided notion that louder is more exciting and results in more sales. A relationship between the average loudness of 45rpm singles and sales was noticed in America from jukebox plays, and that led to the first loudness war. However, the advent of the CD really ramped up the situation, with music becoming ever-more dynami