prescriptor
| 12:47 Feb 6, 2020 |
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| Spanish to English translations [PRO] Bus/Financial - Business/Commerce (general) / biometric recognition | |||||||
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| Summary of answers provided | ||||
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| 4 | selling advisor |
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| 3 +1 | proponent / advocate / champion |
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| 3 | quoter/pricer |
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| Discussion entries: 6 | |
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Answers
4 hrs confidence: 
selling advisor Explanation: Prescriptores son aquellas personas, personalidades y /o entidades capaces de influir en un determinado público con sus opiniones, valoraciones y/o decisiones de compra. https://www.spymp.es/ https://metodomarketing.com/definicion-de-prescriptor/ |
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4 hrs confidence: peer agreement (net): +1
peer agreement (net): +1proponent / advocate / champion Explanation: I had to find a translation for this term a while back in the context of marketing-industry terminology. The term I settled on in that particular case, i.e, for "prescriptor de marcas", was "brand champion" (I came to believe "influencer" was a slightly different, narrower concept, although it might fall under the broader meaning of "prescriptor" in Spanish). You can read more about that concept here: https://www.justenoughbrave.co.uk/news/ambassadors-v-champio... However, in this case, I can't be sure it's referring to those who are "wearing the t-shirt" of a particular brand or method of payment (which is ultimately the technology of a particular brand). I feel inclined to go for a less specific term, i.e., a proponent or advocate of the technology more generally, such as perhaps a business that offers customers the use of this technology or recommends it over other methods, or even an unpaid reviewer or critic. In the article cited below, for example, I'm fairly sure that by "prescriptor" they're referring to a "brand champion": ¿Qué diferencia hay entre un influencer y un prescriptor? Un prescriptor es una persona que, pese a no abarcar tanto público como el influencer, tiene una idea mejor formada de la marca ya que la recomienda por propia experiencia. Son personas que han quedado tan satisfechas con la marca/productos que lo recomiendan entre sus contactos más cercanos. El prescriptor, en muchos casos, no recibe compensación alguna porque, como dijimos antes, lo hacen porque son fans de la marca. Por el contrario, los influencers necesitarán o bien una compensación económica o bien una muestra gratuita del producto, o, en el caso de los servicios, algún tipo de trato especial. Cuando hablamos de alcance, los influencers dejan atrás a los prescriptores ya que, como su propio nombre indica, tienen muchísima influencia sobre muchísimos seguidores ya sea en Facebook, Twitter pero, sobretodo, Youtube. https://notecopies.es/noticias/marketing/influencers-vs-pres... In the end, it's up to you how you feel "prescriptor" is being used in the text and what you think is the best fit. |
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13 hrs confidence:
quoter/pricer Explanation: Podría ser el ¨prescriptor/regulador/cotizador de la forma o medio de pago. |
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