претендующего на статус общеизвестного знака

20:26 Dec 22, 2019 

And 'wellknownness' is a term that has been applied to trademarks and other notions by a number of authors -->

It is highly questionable, however, whether a degree of wellknownness of the mark is ...

The question of 'wellknownness' of a mark usually arises when there are ...

It follows from the documents submitted in support of the wellknownness of this designation that: ...

i.e. in Denmark, although the wellknownness need not be a result of ...

Definition
It can therefore be said that 'wellknownness' of a marks is a status conferred on an unregistered mark by a ...

Judicial Standard for the WellKnownness of Trademarks in the Hotel ...
https://www.google.ru/search?q="wellknownness" of trade mark...

19:03 Dec 22, 2019 

BTW. The attached document uses the term "knownness" in conjunction with trademarks and companies.

For successful consideration of the application for recognition of a designation as a well-known trademark in the Russian Federation, it is necessary to prove that this designation is widely known with regard to the products of the applicant itself, not just the knownness of the designation.

When generating a set of the documents confirming the wellknownness of the claimed designation, there are good reasons to take into account the existing practice and approaches of Rospatent with regard to consideration of such cases, which provide well-defined guidelines.

It may prove useful to your translation.
https://www.gorodissky.com/publications/articles/well-known-...