холодный и не целевой поток клиентов

English translation: passerby/general traffic and non-targeted stream of customers

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:холодный и не целевой поток клиентов
English translation:passerby/general traffic and non-targeted stream of customers
Entered by: Frank Szmulowicz, Ph. D.

14:19 Aug 3, 2017
Russian to English translations [PRO]
Marketing - Games / Video Games / Gaming / Casino
Russian term or phrase: холодный и не целевой поток клиентов
"Однако разработчики сталкиваются с 2 ключевыми проблемами, которые мешают монетизации:
- Где найти новых игроков.
- Как увеличить средний чек с платящего игрока.
На текущий момент, более-менее эффективно решается первая из них, с помощью следующих инструментов:
- CPI-сети.
- Контекстная реклама.
- Реклама на видеохостингах.
- Реклама в стриминговых сервисах.
Но поскольку работа по привлечению пользователей ведется с холодным и не целевым потоком клиентов, эффективность от таких действий оставляет желать лучшего."

"A cold and not targeted stream of customers": Does it mean "an existing customer base"?

I'd appreciate your help with this!
Stephen Bruce
United States
Local time: 00:04
passerby traffic and non-targeted stream of customers
Explanation:
Passersby are those who happen to pass by and decided to pop in.

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Note added at 12 hrs (2017-08-04 03:08:55 GMT)
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A person who passes by, especially casually or by chance
http://www.thefreedictionary.com/passerby
Selected response from:

Frank Szmulowicz, Ph. D.
United States
Local time: 01:04
Grading comment
Thanks, I think this is close to what I needed.
3 KudoZ points were awarded for this answer



Summary of answers provided
5called at random and not specifically selected group of customers
LilianNekipelov
3passerby traffic and non-targeted stream of customers
Frank Szmulowicz, Ph. D.


Discussion entries: 5





  

Answers


12 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
passerby traffic and non-targeted stream of customers


Explanation:
Passersby are those who happen to pass by and decided to pop in.

--------------------------------------------------
Note added at 12 hrs (2017-08-04 03:08:55 GMT)
--------------------------------------------------

A person who passes by, especially casually or by chance
http://www.thefreedictionary.com/passerby

Frank Szmulowicz, Ph. D.
United States
Local time: 01:04
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
PRO pts in category: 7
Grading comment
Thanks, I think this is close to what I needed.

Peer comments on this answer (and responses from the answerer)
neutral  The Misha: Ahem... this is not the way it is usually worded. It really is the way Michael described it above: these folks are cold calling a non-targeted general audience. No one here passes by.
2 hrs
  -> Does this involve an actual phone contact or some other means of communication?
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15 hrs   confidence: Answerer confidence 5/5
called at random and not specifically selected group of customers


Explanation:
you could use stream-- metaphorically

LilianNekipelov
United States
Local time: 01:04
Native speaker of: Native in EnglishEnglish, Native in PolishPolish
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