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это так для красоты!

English translation: just for show

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:это так для красоты!
English translation:just for show
Entered by: Jack Doughty

19:45 May 20, 2014
Russian to English translations [PRO]
Bus/Financial - Business/Commerce (general) / mission in business strategy
Russian term or phrase: это так для красоты!
From an interview with the head of a consultancy firm about the importance of business strategy. Here she is talking about the importance of formulating the company's mission.

Некоторые вообще считают, что миссия вообще не нужна, дескать мы просто должны зарабатывать деньги и все. А Миссия – ***это так для красоты!***. На самом деле если заняться разработкой формулировки миссии достаточно серьезно, привлечь к процессу сотрудников и руководство, то вы получите в свои руки очень эффективный инструмент.

At present I am guessing that this means ""The Mission is not just for ornament!" But these is no negative in the original.
Jack Doughty
United Kingdom
Local time: 05:32
just for show
Explanation:
This mission is just for show.
Selected response from:

Olga Kuchuk
Local time: 00:32
Grading comment
Thank you.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +8just for show
Olga Kuchuk
4 +2[And the Mission, they believe,] is a bla-bla-bla just for appearances' sake
Oleg Lozinskiy
5 +1bears a purely decorative function
Dmitry Pryshchepa
4 +1just for appearances
Tatiana Grehan
Summary of reference entries provided
излишество = just for fun = для красоты / для проформы / для блезиру
ViBe

Discussion entries: 7





  

Answers


5 mins   confidence: Answerer confidence 5/5 peer agreement (net): +8
just for show


Explanation:
This mission is just for show.

Olga Kuchuk
Local time: 00:32
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 12
Grading comment
Thank you.

Peer comments on this answer (and responses from the answerer)
agree  Sergei Tumanov
18 mins
agree  Pjer Kosović: Great solution.
1 hr
agree  Anna Shaughnessy (X)
1 hr
agree  Angela Greenfield
1 hr
agree  The Misha: My own first thought was just for the heck of it, but that's about the same thing.
1 hr
agree  Sarah McDowell
6 hrs
agree  danya
10 hrs
agree  Natalia Volkova
1 day 13 hrs
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15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
[And the Mission, they believe,] is a bla-bla-bla just for appearances' sake


Explanation:
for appearances' sake/for the sake of appearances

if you do something for appearances' sake, you are trying to behave how people expect you to, especially to hide your true situation or feelings
http://www.ldoceonline.com/dictionary/appearance

Oleg Lozinskiy
Russian Federation
Local time: 07:32
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 251

Peer comments on this answer (and responses from the answerer)
agree  Pjer Kosović
55 mins
  -> Thank you, Pjer!
agree  Angela Greenfield
1 hr
  -> Спасибо, Анжела!
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17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
just for appearances


Explanation:
or "for appearances only"

Tatiana Grehan
United States
Local time: 00:32
Specializes in field
Native speaker of: Russian
PRO pts in category: 32

Peer comments on this answer (and responses from the answerer)
agree  Pjer Kosović
53 mins
  -> Спасибо!
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18 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
bears a purely decorative function


Explanation:
The meaning of the Russian phrase seems obvious to me as a native speaker, the way the actual English target should be worded is debatable.

Dmitry Pryshchepa
Belarus
Local time: 07:32
Native speaker of: Native in RussianRussian

Peer comments on this answer (and responses from the answerer)
agree  MariyaN (X)
37 mins
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Reference comments


43 mins
Reference: излишество = just for fun = для красоты / для проформы / для блезиру

Reference information:
Это так – для красоты, т.е. NOT NECESSARY.

Все уже есть в Мультитране:

для красоты:
http://www.multitran.ru/c/m.exe?CL=1&s=��� �������&l1=1

для проформы:
http://www.multitran.ru/c/m.exe?l1=2&l2=1&s=��� ��������

для блезиру:
http://www.multitran.ru/c/m.exe?l1=2&l2=1&s=��� �������

--------------------------------------------------
Note added at 47 mins (2014-05-20 20:33:09 GMT)
--------------------------------------------------

is excessive / superfluous:

http://www.multitran.ru/c/m.exe?CL=1&s=����������&l1=1

--------------------------------------------------
Note added at 1 hr (2014-05-20 21:22:02 GMT)
--------------------------------------------------

"ars gratia artis"

--------------------------------------------------
Note added at 1 hr (2014-05-20 21:23:10 GMT)
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@ Oleg: потому что лишнее.

--------------------------------------------------
Note added at 1 hr (2014-05-20 21:43:18 GMT)
--------------------------------------------------

Это так – для красоты, т.е. НЕ ПРИОРИТЕТНО. Так - дань моде. "Положено", "принято", "comme il faut", "как у людей", "ради соседей", ради "княгини Марьи Алексевны"...

Но потом оказывается, что это, казалось бы, праздное упражнение в креативности небесполезно.

--------------------------------------------------
Note added at 1 hr (2014-05-20 21:45:18 GMT)
--------------------------------------------------

The Mission IS (sic! -- no negation/negative) just for ornament.

ViBe
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 36

Peer comments on this reference comment (and responses from the reference poster)
neutral  Oleg Lozinskiy: "Это так – для красоты, т.е. NOT NECESSARY" - Why "not NECESSARY"? А "искусством ради искусства" обычно занимаются те, кто не считает своей целью "просто зарабатывать деньги и все".
52 mins
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