встречают по одежке

English translation: ...you judge them by their clothes

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:встречают по одежке
English translation:...you judge them by their clothes
Entered by: Jack Doughty

09:32 Jun 1, 2016
Russian to English translations [PRO]
Advertising / Public Relations
Russian term or phrase: встречают по одежке
Выход компании на рынок похож на выход в люди, когда встречают по одежке. А компанию встречают по рекламной концепции.

Затрудняюсь подобрать такой перевод, чтобы увязать его с последующей фразой "по рекламной концепции".
Any suggestions will be appreciated.
Andrew Vdovin
Local time: 01:54
...you judge them by their clothes
Explanation:
A company is judged by its advertising concept.
Selected response from:

Jack Doughty
United Kingdom
Local time: 19:54
Grading comment
Thank you Jack! Thanks everybody!!!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1...you judge them by their clothes
Jack Doughty
3 +1Fine dress helps to impress
Victoria Batarchuk
3the first impression counts
Irakli G


  

Answers


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Fine dress helps to impress


Explanation:
And for a company, it's a (fine) advertising concept what helps to impress.

Victoria Batarchuk
Ukraine
Local time: 21:54
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Nadezhda Golubeva
1 hr
  -> Спасибо!
Login to enter a peer comment (or grade)

32 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
...you judge them by their clothes


Explanation:
A company is judged by its advertising concept.

Jack Doughty
United Kingdom
Local time: 19:54
Native speaker of: English
PRO pts in category: 56
Grading comment
Thank you Jack! Thanks everybody!!!

Peer comments on this answer (and responses from the answerer)
agree  Rachel Douglas
8 hrs
  -> Тhank you.
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12 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
the first impression counts


Explanation:
...and the advertising concept is what makes the first impression of a company.

Irakli G
United Kingdom
Local time: 19:54
Works in field
Native speaker of: Native in GeorgianGeorgian, Native in RussianRussian
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