GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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08:25 Nov 20, 2013 |
Romanian to English translations [PRO] Advertising / Public Relations | |||||||
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| Selected response from: Claudia Coja Local time: 09:39 | ||||||
Grading comment
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Summary of answers provided | ||||
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4 +3 | endorsed |
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5 +2 | endorsed |
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endorsed Explanation: Types of corporate identity: The identity of most companies can be divided into three general categories: corporate, endorsed or branded. Endorsed: Most companies grow (at least partly) by acquisition. The acquiring company is often eager to preserve the goodwill (equity) associated with these acquisitions. Under an endorsed identity strategy, the parent endorses its subsidiaries with the corporate name and (sometimes) visual style eg. Accor with Sofitel, Novotel, Mercure, Ibis and others. http://en.wikipedia.org/wiki/Corporate_identity http://www.wallyolins.com/includes/corporateidentity.pdf |
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Notes to answerer
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