locado

English translation: rented

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Portuguese term or phrase:locado
English translation:rented
Entered by: judith ryan

15:19 Sep 28, 2012
Portuguese to English translations [PRO]
Bus/Financial - Media / Multimedia
Portuguese term or phrase: locado
I am translating material on TV and TV advertising in Brazil and have come across Programa Locado, which I originally thought of as leased or rented programs, however the list of "programas locados" includes: locados incluem Religioso, Sorteio e Tele Vendas

Thanks!
judith ryan
Brazil
Local time: 19:18
rented
Explanation:
rented programme time

For religious, sales etc activities. The TV just rents the time and the customer provides the content.

Ref:


[PDF]
Download
www.rra.org.rs/.../2305-General.binding_electio... - Traduzir esta página
Formato do arquivo: PDF/Adobe Acrobat - Visualização rápida
Paid broadcast time must be continuously designated in the television .... may broadcast, in the rented programme time (paid broadcast time), live and recorded ..
Selected response from:

Salvador Scofano and Gry Midttun
Norway
Local time: 23:18
Grading comment
Thank you, that is apparently what the industry uses
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2transferred
Marlene Curtis
4rented
Salvador Scofano and Gry Midttun
3sponsored
Martin Riordan


Discussion entries: 7





  

Answers


3 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
locado (in this sense)
sponsored


Explanation:
From the list of programs you give, it seems to me that the term might mean "sponsored programs", i.e. the party promoting the program buys the rights to the duration of the program, to promote its wares, services, beliefs, etc.

Martin Riordan
Brazil
Local time: 19:18
Native speaker of: Native in EnglishEnglish
Login to enter a peer comment (or grade)

10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
transferred


Explanation:
Direitos autorais são considerados bens móveis, podendo ser cedidos ou locados. A permissão para utilização de criações artísticas é direito do autor e o direito autoral, para fins legais, considera-se bem móvel que pode ser locado. A autora transferiu a terceiros o direito autoral, sem transferir a propriedade. Houve locação, mas, isto é, para efeitos legais, prestação do serviço e a base de cálculo é o preço do serviço. Recurso provido.

http://www.denisbarbosa.addr.com/paginas/taxes/taxes_legisla...

Marlene Curtis
United States
Local time: 18:18
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 20

Peer comments on this answer (and responses from the answerer)
agree  Marilia Bittencourt
17 mins
  -> Grata!

agree  Lais Leite
1 hr
  -> Thanks!
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
rented


Explanation:
rented programme time

For religious, sales etc activities. The TV just rents the time and the customer provides the content.

Ref:


[PDF]
Download
www.rra.org.rs/.../2305-General.binding_electio... - Traduzir esta página
Formato do arquivo: PDF/Adobe Acrobat - Visualização rápida
Paid broadcast time must be continuously designated in the television .... may broadcast, in the rented programme time (paid broadcast time), live and recorded ..

Salvador Scofano and Gry Midttun
Norway
Local time: 23:18
Works in field
Native speaker of: Native in NorwegianNorwegian, Native in PortuguesePortuguese
PRO pts in category: 12
Grading comment
Thank you, that is apparently what the industry uses
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search