territórios de paixão

English translation: areas of passion

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Portuguese term or phrase:territórios de paixão
English translation:areas of passion
Entered by: lexical

15:22 May 31, 2018
Portuguese to English translations [PRO]
Marketing - Marketing / Market Research / brand positioning
Portuguese term or phrase: territórios de paixão
This is a question mainly for colleagues who specialise in brand and marketing.

Context: "A inovação na comunicação, em todos os segmentos, a par da presença em **territórios de paixão**, permite à Empresa integrar o campeonato das grandes marcas e participar ativamente no quotidiano de milhões de portugueses.

Does anyone know how this idea is expressed in EN? While all answers are welcome, I'm really looking for authoritative answers backed by references, not guesses.

Thanks in advance.
lexical
Spain
Local time: 03:28
areas of passion
Explanation:
https://www.google.pt/search?biw=1493&bih=776&ei=LhUQW-7sIoK...

https://www.google.pt/search?q="areas of passion" marketing&...

Four Areas of Passion
So what exactly do consumers think about when they rate some brands more passionately than others? Our studies suggest that there are four key areas:

https://www.mediacom.com/uk/article/index?id=characteristics...

--------------------------------------------------
Note added at 10 mins (2018-05-31 15:33:11 GMT)
--------------------------------------------------

http://www.thinkwithgoogle.com/marketing-resources/strong-br...
Selected response from:

Ana Vozone
Local time: 02:28
Grading comment
Thank you, Ana. Your answer seems to me to best fit the context.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3areas of passion
Ana Vozone
4 +1realms of passion
Oliver Simões
5fan zone
Sergio Carré
3 +1as well as its ability to deliver a message that carries an emotional impact
Robert Forstag


Discussion entries: 5





  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
areas of passion


Explanation:
https://www.google.pt/search?biw=1493&bih=776&ei=LhUQW-7sIoK...

https://www.google.pt/search?q="areas of passion" marketing&...

Four Areas of Passion
So what exactly do consumers think about when they rate some brands more passionately than others? Our studies suggest that there are four key areas:

https://www.mediacom.com/uk/article/index?id=characteristics...

--------------------------------------------------
Note added at 10 mins (2018-05-31 15:33:11 GMT)
--------------------------------------------------

http://www.thinkwithgoogle.com/marketing-resources/strong-br...

Example sentence(s):
  • The common ground for both the large and small organizations is squarely centered on identifying key areas of passion and pursueing them wth all of your energy and ingenuity.
  • Yes, we all love to get funny videos from friends, but most of these moments are lean-back moments around areas of passion.

    https://www.thinkwithgoogle.com/marketing-resources/strong-brands-be-there-useful-daily-lives/
Ana Vozone
Local time: 02:28
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 32
Grading comment
Thank you, Ana. Your answer seems to me to best fit the context.

Peer comments on this answer (and responses from the answerer)
agree  Claudio Mazotti
18 mins
  -> Obrigada, Claudio!

agree  Margarida Ataide
37 mins
  -> Obrigada, itineuropa!

agree  Clauwolf
37 mins
  -> Obrigada, Clauwolf!
Login to enter a peer comment (or grade)

39 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
realms of passion


Explanation:
I would say "realms of passion", it sounds more poetic and sophisticated for a marketing piece.

--------------------------------------------------
Note added at 41 mins (2018-05-31 16:03:58 GMT)
--------------------------------------------------

"Realms of passion": 164.000 resultados no Google:
https://www.google.com/search?q="realms of passion"&oq="real...

Example sentence(s):
  • If you think the realms of passion and logic are polar opposites, think again.
  • "Your Father Sends His Love": In this, he explores new realms of passion and estrangement.

    Reference: http://www.lamag.com/culturefiles/why-love-and-math-are-basi...
    https://www.avidbookshop.com/ebook/9780393285178
Oliver Simões
United States
Local time: 19:28
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Maria Marques
1 hr

neutral  Robert Forstag: The fact that there are 164,000 hits for your suggested phrase does not make a case for its suitability within the marketing context of the posted term. I would instead posit that it is most unlikely that marketing professionals would use such a term.
1 hr
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
a par da presença nos territórios de paixão
as well as its ability to deliver a message that carries an emotional impact


Explanation:
Or “emotional weight” instead of “emotional impact.”

Both of these phrases are heavily used in marketing contexts. (No time to cut and paste the references, but you can verify this for yourself.)

I also do not think that a literal translation of “a presença de” will work here.

Finally, as a native English speaker, I find “areas of passion” both stilted and vague. “Realms of passion,” on the other hand, strikes me as rather trite and affected (it sounds like a phrase ripped out of a cheap romance novel).

Yet another option here would be to replace everything that follows “deliver” in my suggestion with “an emotional impact.”

Robert Forstag
United States
Local time: 22:28
Specializes in field
Native speaker of: English
Notes to answerer
Asker: Robert, knowing the client well as I do, I think the "territórios de paixão" refer to areas of customer interest where the brand advertises and provides sponsorship (its "presença"), in this case music and sport.


Peer comments on this answer (and responses from the answerer)
agree  Lara Barnett: This sounds the most idiomatic. I do not think the literal variations actually work this time.
14 hrs
  -> Thank you, Lara. I agree. I also would point out in this connection that, unlike others here, I do not see “territorios” as anything other than a metaphor here. Hence my suggestion.
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 5/5
fan zone


Explanation:
Let me try to help you. "Fan Zone" is a marketing term related to areas where brands can provide activities connecting their products to the event. Examples are Coca-Cola and Budweiser at the FIFA World Cup, Heineken at the UEFA Champions League, Brazilian Brahma Beer and Carnival in Rio de Janeiro. In the links I mention below, you'll find what I'm trying to explain and examples related to FIFA World Cup 2018.

Example sentence(s):
  • Unsurprisingly, the fan zone was also the focus for the tournament’s official sponsors, and when the football wasn’t on, these brands provided a number of activities in the sponsor village to try win hearts and minds and tap into the ardor of the fans

    https://books.google.com.br/books?id=9RX1DQAAQBAJ&pg=PA50&lpg=PA50&dq=fan+zone+brands&source=bl&ots=mf6dyKiT6a&sig=kZvYjTheJys-qqix_K-q_mEXT
    https://www.fifa.com/worldcup/fan-zone/
Sergio Carré
Brazil
Local time: 23:28
Works in field
Native speaker of: Native in PortuguesePortuguese
Notes to answerer
Asker: The end client has confirmed that they are not talking about physical spaces, but metaphorical territories. But thanks for the suggestion.

Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search