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que os universos on e off-line

English translation: online and offline environments

07:38 Jun 27, 2017
Portuguese to English translations [PRO]
Marketing - Marketing / Market Research / e-commerce terminology
Portuguese term or phrase: que os universos on e off-line
Another term from the same text, any ideas please?

A nova operação foi planejada em linha com o conceito da omnicanalidade, o que significa que os universos on e off-line estarão totalmente integrados
Andrew Hunt
United Kingdom
Local time: 07:34
English translation:online and offline environments
Explanation:

Environment is a common word in this context:
https://www.google.com.br/search?q=online and offline enviro...

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Note added at 4 hrs (2017-06-27 12:22:28 GMT)
--------------------------------------------------

Ex.:
Customer Satisfaction and Loyalty in Online and Offline Environments
https://books.google.com/.../Customer_Satisfaction_and_Loyal...
Customer Satisfaction and Loyalty in Online and Offline Environments


Cultural Theories: Oxford Bibliographies Online Research Guide
https://books.google.com/books?isbn=0199805490 - Traduzir esta página
... individual experiences in both online and offline environments impact individual behavior in online offending...
Selected response from:

Matheus Chaud
Brazil
Local time: 03:34
Grading comment
Thks Matheus - for better or for worse, Im going with environment in this specific context.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +6online and offline environments
Matheus Chaud
5 +1...that the off- and online worlds....
Jo Hance
5ALL on and off line
Nick Taylor
4that the on- and offline worlds
rberaldo


Discussion entries: 2





  

Answers


5 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
...that the off- and online worlds....


Explanation:
Plenty of examples out there - seems to be new direction of marketing campaigns.


    Reference: http://https://nextidea.com.br/integrando-o-marketing-online...
    Reference: http://blog.dito.com.br/como-usar-a-dito-para-unificar-o-mun...
Jo Hance
United Kingdom
Local time: 07:34
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Margarida Ataide
33 mins
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 5/5
ALL on and off line


Explanation:
ALL on and off line

Nick Taylor
Local time: 07:34
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +6
universos on e off-line
online and offline environments


Explanation:

Environment is a common word in this context:
https://www.google.com.br/search?q=online and offline enviro...

--------------------------------------------------
Note added at 4 hrs (2017-06-27 12:22:28 GMT)
--------------------------------------------------

Ex.:
Customer Satisfaction and Loyalty in Online and Offline Environments
https://books.google.com/.../Customer_Satisfaction_and_Loyal...
Customer Satisfaction and Loyalty in Online and Offline Environments


Cultural Theories: Oxford Bibliographies Online Research Guide
https://books.google.com/books?isbn=0199805490 - Traduzir esta página
... individual experiences in both online and offline environments impact individual behavior in online offending...

Matheus Chaud
Brazil
Local time: 03:34
Works in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 36
Grading comment
Thks Matheus - for better or for worse, Im going with environment in this specific context.
Notes to answerer
Asker: Thanks Chad - already sent in the work and thats exactly the term i used - great minds etc etc!


Peer comments on this answer (and responses from the answerer)
agree  Barbara Cochran, MFA
2 hrs
  -> Thank you, Barbara!
agree  Verginia Ophof
2 hrs
  -> Thank you, Verginia!
agree  Teresa Freixinho
3 hrs
  -> Thank you, Teresa!
agree  Gilmar Fernandes
7 hrs
  -> Thank you, Gilmar!
agree  Alexandre Oliveira
10 hrs
  -> Thank you, Alexandre!
agree  T o b i a s
1 day 10 hrs
  -> Thank you, Tobias!
Login to enter a peer comment (or grade)

9 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
that the on- and offline worlds


Explanation:
Matheus Chaud's “online and offline environments” is a good option indeed, the only shortcoming being that it doesn't quite capture the whole meaning of “universo”. I have found instances of the noun phrases “online world” and “offline world” in the marketing context, and I think it conveys the meaning more fully.

Example sentence(s):
  • Real-life photos from the offline world show the personality of your company and increase online user engagement.

    https://www.ducttapemarketing.com/offline-marketing-tactics/
rberaldo
Brazil
Local time: 03:34
Native speaker of: Native in PortuguesePortuguese
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